Google Mum Knows Best!
Have you heard about Google Mum already? I just found out about it and thought I’d share what I found when I did a quick search about it.
The following is a snippet of a great article that explains exactly what Google Mum is about. Take a minute to read it when you can. Instead of rewriting the whole thing, I figured I’d just share a snippet and link you to the original
What Is Google MUM?
Google’s Multitask Unified Model (MUM) is a new technology used to answer complex questions that do not have a direct answer. Google MUM is an artificial intelligence tool designed to simplify the way people search online. This new Google algorithm update is designed to understand the comparisons implicit in search queries (the example Google gave in the keynote is how to prepare for a hike in two different mountains) and provide the most appropriate answers.
What is Google MUM for?
Google MUM helps solve a common challenge that search engine users face: “having to type a lot of queries and do a lot of searches to get the answers you need.”
As Senior Vice – President Prabhakar Raghavan noted, Google’s mission is to “make information more accessible and useful to everyone,” and advances in artificial intelligence “push the boundaries of what Google products can do.” In the past two decades, our goal has been “not only to better understand information on the Internet but also to better understand the world, because when we understand information, we can make it more useful. ” SOURCE
The one constant thing in marketing online, is that something is always changing. If like me, you hadn’t heard about this yet, I highly recommend you read the rest of the article quoted above. It’s pretty informative.
Leave me a comment below if you already knew about Google Mum.