Getting attention is hard. Your customers are becoming immune to billboards, tv commercials, & direct mail. You must incorporate social and mobile marketing as part of your strategy. 51% of all search is local, 97% of consumers use the internet as the starting point of all research, & 78% of consumers trust peer recommendation-they want to know the social input from their friends, family, & online community.
It’s your job to effectively reach and connect with your audience to form deeper relationships, so you can increased sales, foot traffic, & customer retention.