In a past life, 1988-2008, this was me (the Brunette on the left). In this picture,I was working as a patrol sergeant for the Las Vegas Metropolitan Police Department (2006-2008).
I share this picture because I hope that it will help you understand how I came to be who I am today.
You see, I got started in Law Enforcement at the age of just 23. Hired on as a 911 Operator answering non-emergency, and emergency calls. At about 6 months on the job, I promoted to Communications Specialist (fancy word for dispatcher) and spent 10 years working in Communications.
In 1998, after attending multiple classes to improve my chances of promotion as a civilian, 2 separate friends on the same day suggested I test for Police Officer. I learned that one officer was making at 5 years, what it took me 10 years to make in income. I was intrigued so I tested and I passed!
I share this to share my background in public service. No one gets into police work because they want more stress, or plan to become a millionaire. I liked helping people and that hasn’t changed. I no longer drive a black and white, wear a uniform or carry a badge, but I still like helping people.
When my life changed forever!
In 2008, I was working graveyard patrol as a police sergeant, supervising 7-9 men and women. I was living with my elderly mother to help care for her and raising a small child. I’d tuck my daughter in at night, make sure mom was all set and I’d leave for work about 9pm for a 10pm shift start. 8 am was end of shift and I’d drive home praying everything was ok at my house as I wasn’t sure who was watching who with a young child and an 80 year old at home together all night.
In February of 2008, my mom got sick, and while at the heart doctor, she was transported to the hospital for a heart problem. (they thought it was a mild heart attack). By March 2008, I had turned in my paperwork, retired March 26th, and walked away from a 6 figure income to not even 1/2 of that in retirement pension. (I left too young, and didn’t have 30 years on for a full pension)
How My Marketing Career Got Started
Because leaving my job to care for a sick parent made NO financial sense, I was in debt up to my eyeballs and I needed to find a way to supplement my pension income. This is when I got started in Network Marketing, Internet Marketing and Affiliate Marketing. I even sold stuff on Ebay, and did Mystery Shopping to help pay the bills.
Fast Forward a few years – I finally realized that besides trying to make people join my business, I’d do better if I got back in service of others and help people (business owners) grow their business. That’s where I am at today.
The Struggle Is Real
I ended up caring for my mom for just 5 years. She passed away in 2013 and I was devastated. Honestly, I don’t remember much of 2013 – it was a blur. In 2015, I made the tough decision to sell everything I owned, put up my childhood home for rent, and move to Kauai – yep, a small island in the Pacific Ocean.
I moved here not knowing anyone, but knowing I could make a difference here too. My business was non existent, I had to build up a reputation again, and prove my value.
Then Covid Hit in 2020!
I actually did ok for most of 2020. I was working with a local non profit and was able to get in on some grant money for CARES Act and paid my bills from August to December with grant work.
2021 – everything dried up as business owners were figuring out how to survive. I had dropped my business to help this non profit, and when that ended, I had no business.
Online Marketing Has Changed
Welcome to Simple Online Business Development, where we understand the challenges of capturing the attention of your preferred customers in today’s digital landscape. Traditional marketing methods like billboards, TV commercials, and direct mail are losing their effectiveness. That’s why it’s crucial to incorporate a diverse range of strategies, including social media and mobile marketing, into your overall marketing strategy.
Did you know that 51% of all searches are local? Or that 97% of consumers turn to the internet for research? And here’s another eye-opening statistic: 78% of consumers trust peer recommendations(reviews). Your customers want social input from their friends, family, and online community.
That’s where we come in. We specialize in helping businesses effectively reach and connect with their target audience, forming deeper relationships that lead to increased sales, foot traffic, and customer retention. We believe in delivering a strong return on investment for your online business development.
Not sure where to start? We’ve got you covered. Schedule a 30-minute Discovery Call with us or check out our services page for ideas on how to enhance your current marketing plan. From updating your website and optimizing your Google My Business profile to offering social media posting packages, our team is here to help you navigate the digital landscape and achieve your business goals. Don’t let the challenges of online marketing hold you back – take the first step and schedule a consultation with us today.
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Regina L Floyd
Digital Marketing Consultant
Simple OBD (Online Business Development LLC)
Regina@simpleobd.com
(702) 708-1787 (Globally)
(808) 400-1460 (Hawaii)
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