Did You Know Brand Ambassadors are important to your business?
The truth is, highly engaged customers buy 90% more often and 60% more per transaction and that 77% of consumers are more likely to buy a new product when learning about it from friends and family?
In a perfect world, everyone who buys your products would talk about them to everyone they meet and be your best brand ambassadors for your business.
The reality is, we don’t live in a perfect world. And while some of your customers might be raving fans, others might need a little bit of coaxing and nurturing to get to brand ambassador status.
The good news?
In just four easy steps, you can turn customers into enthusiastic brand ambassadors for your business today.
- Model The Behavior You Want To See
For example, you can do things like creating branded hashtags and use them in your social media posts. Another option is to seek out some influencers and have them post images of themselves with your products using your branded hashtags. People who follow your brand on social media will see the posts and hashtags and you increase the likelihood of growing some brand ambassadors.
- Request The Behavior You Want
After modeling the behavior you want, the next step is to ask your followers to do the thing that you’ve modeled for them. For example, if you wanted customers to post pictures of themselves using your product, you could ask them to post them with a special, branded, hashtag.
- Incentivize Your Fans
Some people share photos of themselves simply because you asked. But, many more people will do it if you give them a reason to do it. Running a contest where you’ve away a product (or a year’s supply of a product) is a great way to create new brand ambassadors. If you choose to do a contest, make sure to post a clear set of rules for entry!
- Deliver Rewards
Contest Winners will get a reward, but you should also reward others who enter with some recognition and love. This is another great way to create brand ambassadors. Liking their posts, commenting on them, or even sharing them with your followers can make your fans feel special and appreciated.
Brand ambassadors are more than just enthusiastic fans. When brand ambassadorship is at its best, customers identify heavily with the brands they love!
Not Sure Where To Start?
Try asking on social media! Your fans who are already engaged will be eager to tell you what they want – and you can use their advice as guidance to get things started.
Sooner than you know, you’ll have an army of brand ambassadors happily helping you promote and grow your business.
Leave us a comment if you have some other ideas you’d like to share with other. You can also contact us with any questions you may have.