Creating content is critical for local businesses so it’s always a good time to focus on content creation for your business.
That means more than simply putting your local keywords into general content. You’ll need to show casual visitors to your site that you are a part of your local community!
The following are some points to get you started…
Creating Content for Business About Local Events In Your Area
Every community, from small rural towns to huge cities, have local events that are a big deal to the community!
As a business owner, you should be aware of these events and find a way to write and create content about these events and tie them back into your business!
An easy way to do that if you’re planning to attend the local event or street fair is to sponsor a booth. Local charity events and holiday celebrations offer the opportunity for you to talk about your community and why you love it!
Talk about Local News
Did your local little league team make the playoffs? Did a high school student win a contest? Is there a new business coming to town? These are all great ideas for creating content for your business purposes.
Any of these things could be turned into blog posts and they’re especially effective if you can find an organic way to relate the story to your business.
Develop Case Studies That Are Relevant To Local Prospects
Your business may serve a variety of neighborhoods or more than one city in your area. If that’s the case, it’s your opportunity to show that you care about all the cities in your service area.
One way to do that is to develop ‘case studies’ that demonstrate your knowledge of the area and any special circumstances that might be unique to where you are.
For example, a Kaua’i landscaper might talk about the risk of weather changes or how to get rid of certain pests.
Find out what your audience is interested in and then write about it
Of course, you don’t want to stray too far from your business, but there is nothing wrong with getting excited about the things your audience cares about. Creating content that appeals to your audience can be beneficial.
For example, you might write about an upcoming holiday or the year’s first big storm, or something else that appeals to your audience.
A great way to get ideas for creating content for local business is to stay plugged in to your local community online. Many communities have Facebook groups you can join for example.
You might follow your local Chamber of Commerce on Facebook or subscribe to your local paper and stop into your local library to see what new flyers have been added to the bulletin board.
The key is to make creating content relevant to your business and to your target audience. You can still share general content too, but local content creation is a must if you want your business to grow!