Simple Online Business Development

Advice To Help You Meet Your Social Media Marketing Goals

social media marketing goalsSocial media marketing is not rocket science, but there is a science to it.  When businesses decide to take on the social media marketing goals they’ve created for themselves, they might run into problems.  This article offers some useful advice when it comes to social media marketing for your business.

Typically, it’s the cost of most advertising plans that becomes the biggest problem for business owners wanting to extend their reach, but social media marketing has become a great alternative, and easy fix to all that worry.

For one, there are no costs involved in creating captivating social media posts on all the social-networking platforms. This means that just about anyone can take advantage of the opportunity to use social media marketing to grow a business.  The trick, however, is that the focus shifts to quality over quantity. We believe the advice offered in this article, you can learn to supply both.

Tip #1 Choose your name carefully:  For example, when on Twitter, do your best to pick a Twitter handle that is very close to your business name or brand name. We strongly recommend you avoid handles like Jane7592 because nobody will remember you and it’s highly likely, no one is searching for Jane7592. Ideally, you want your name, and your brand, to be remembered so that consumers will remember it, and search  for it when they are shopping online or browsing various social media marketing sites.

Remember: If you are looking to use Twitter as a social media marketing method, make sure that you choose a username that displays well and is easy to remember. This username should get the point of your company across, but should also be easy to remember. Don’t choose usernames like TommyXo1009. No one will remember it and it is likely irrelevant to your company’s name.

Tips #2 Connect your social media accounts to each other and attempt to secure the same name for all of them. By doing this simple step, you end up developing a greater presence on the internet as people search for you. It helps to create that idea that you are everywhere, and people see you everywhere like they do more commonly known business names. 

BONUS: Connecting the accounts allows people that have discovered you in one place to quickly connect to your business on all the other social media platforms.

Tip #3 If you don’t use it already, consider using Twitter.  Twitter is a great way to market your business, product, or service on the internet.  One thing to keep in mind, however. Avoid just throwing up and out information without considering the value it brings to your customers.  What value do you provide to your followers by tweeting anything. 

Tip #4 Blogging is a great way to create content  for your social media marketing pages and accounts.  Nothing worse than having nothing else to post, and just sharing the posts of others all the time.  Make sure that you take advantage of owning a blog to market your products and services to consumers. (We can help you with that if you don’t already have one) 

Do your best to post regularly on your blog so you can get helpful information out to the world, but also to remind people that you exist and use it as a way of showing how you can add value to your prospective customer. 

People tend to forget about you and your business if you don’t stay front and center as often as possible.  Another key thing to know, the more fresh content you post on your website, the more the search engine spiders come back to see what’s new.  If done well, this can help you rank higher in searches for the thing you offer. 

Tip #5. Be sure to use video in your social media marketing. YouTube is a very popular option for social media marketing strategies for business.   It offers you the  opportunity of making videos relating to your company and putting in your company’s website link or contact information. It also gives people an easier way to get to know and like you, especially if you are actually seen and heard talking in the vide. Make sure you tag each video properly and write a description that is informative as well as inviting to consumers.

Tip #6. Use Proper Grammar. Whatever your choice in the social media marketing efforts to grow your business, make sure that you use correct grammar. We do know how tempting it is to use abbreviations such as LOL or LMAO in your posts, but remember you are trying to come across as a professional who knows a lot about his or her business, service and/or product.  Do your best to spell everything correctly and use punctuation where it is needed.

Whether you’ve been in business for years, or just launched your first one, Social media marketing will create a new world of opportunities and potential sales profits and it simply requires time and focus.

Last tip: Be sure to stay as updated as possible with the newest advancements in the online world and always stay ahead of the competition. Social Media Marketing is always changing.  If you need help in this area, just contact us.  We can offer social media marketing packages to meet all levels of business. 

To Your Success, 

Regina

Regina L Floyd Local growth expert

Do you have some great social media marketing strategies that work for your business?  Leave a comment below and share with others. 

Questions, please feel free to contact me. 

Bellagio Fountain Las Vegas

This is an older video but as I was cleaning up and updating my Youtube Channel, I thought I’d share here too.

If you were to try to visit this location now, you won’t see fountains going off due to COVID 19

The day I was out at the Bellagio, my daughter and I were enjoying a play day on a Tuesday. One of the best freedoms I enjoy as a self employed business owner working from home.

I no longer live in Las Vegas but I enjoy seeing these old videos I shot back then.

Enjoy this video

Freedom and Money: What’s The Relationship?

What does Freedom have to do with Money?

Does Freedom really have anything to do with money and vice versa? I am writing this post as I reflect on my life as summer comes to an end and fall is about to begin.

As I reflect on the summer, I am aware of my failings in many areas. One of those areas is money, and how it has affected my freedom in many ways.

I’ve taken my Freedom for granted and I’ve not improved my money situation as much as I had hoped. It’s no ones fault but my own, I take ownership.

So from now on, I’ll be honest with myself and I thought I’d share here too.

You have landed on this post, on this website, and this website is about my business. I believe I am a huge factor in the success (or lack of it) in my business. I created a category called “Freedom ” where I am sharing personal things about myself, my life and my business.

After all, if you are going to do business with a business owner, isn’t it nice to really get to know the person you are doing business with? I think so. It’s about relationship after all.

so, here’s what I posted in my Facebook profile when deciding to enter a days of summer contest. It’s a bit vulnerable, but I’ll share anyways

Facebook Post About Money

Freedom
Freedom and Money

“You Must Gain Control Over Your Money, or the Lack Of It Will Forever Control You” – Dave Ramsey

I’ve been lazy and slacking when it comes to being in control of my finances. NOTHING emphasizes that more than choosing to live in a place where everything costs more. 
#justsaying
As I continue to work on myself, and improve in various areas of my life, my finances are big one.


One of my biggest challenges up until now, has been creating a budget and sticking to it. Just never could seem to get in the habit of just doing it.


I honestly had NO clue where my money was going and that didn’t feel good. It feels uncomfortable to just hope that you’ll make ends meet, not really knowing the bottom line. Never mind the unforeseen things that pop up, and you know they do!


After getting started with 101 Financial, under the guidance of my friend and leaders, Kevin and Jessica Carvalho, I understand the importance of getting my finances in order.


I Have BIG Dreams… and no, I don’t mean the fancy car, the big mansion(I do want to buy a home), nice clothes… Honestly, I want to be able to do more for my family, and those around me, but I can’t give what I don’t have.


Not going to lie… I still don’t have it perfected, I’ve been slacking, but I’m getting better every day at actually creating a budget, cutting out non essential costs, creating a savings plan and actually saving a little bit of money, and keeping my goals in mind when I’m tempted to splurge.


#Truth be told, I was skeptical about joining yet another financial guidance course, but 101 took me back to basics I should have known by now. I now have the tools to do what I need to do…the rest is up to me.


I’ve not been moving at this as quickly as I could, but I’m excited about finally gaining some control over my money so it doesn’t have control over me.


I’ve gained a lot of clarity in what my priorities must be in my business, my life, and honestly, I feel I cant do much for others until I get my house in order.

#101Financial

What Does Freedom Mean?

For me, Freedom is about doing the things I want to do, when I want to do them without worry or concern over being able to afford it.

I own and operate my own business as a digital marketing agency for local business owners. At the moment, I’m a one woman operation. I plan to grow. Growing means making more money to be able to hire and train others and support their economy while I support my own economy.

By being of value to other business owners, I grow my business, and I also help others support their families etc. Everyone involved basically gets to enjoy the Freedom of life they desire.

Win Win, Right?!?!

What are your thoughts about Money and Freedom?

I’d love to hear what you think about this topic. Please share your thoughts in the comments below and if you need any help marketing your business online, be sure to contact me using the contact page of the form below.

To Your Success,

Regina

What Do 3 Local Search Marketing Discoveries Mean For Your Business?

Could 3 local marketing stats really have a significant meaning for your business? Read on

Have you been thinking about focusing more of your time marketing efforts on local search but not sure if it’s worth the time and effort? Many consumers have been searching for information using the internet for well over a decade and search engines have revolutionized the way we handle just about every aspect of our life. Over the years, location-based searching has been steadily growing as well. 

Location Marketing

What is Location-Based Search in Local Marketing?

Location-based searching is the practice of searching for a product, service, or business based on location.  Together with the fact that mobile usage has grown exponentially in recent years, you can only imagine how local searches by consumers has increased.

Local and mobile consumer buying habits have made significant impacts on the marketing world and as time goes on, they are becoming more popular. The following are statistics you must know about when it comes to the success of your business.

1. Most Local Consumers Prefer Ads With Local Information

Google actually put out a survey about local search behavior and the results showed over 60% of consumers want ads to be customized based upon their location. Another 61% prefer ads that are customized to their exact location, while 67% want them to be customized to include at least their zip code and city.

So what does this mean for you and your business? It means you must ensure that the ads you place are extremely targeted and using location extensions.    

2. Almost 70% Of Consumers Will Use “Call” Or “Get Directions”

So how important is it to list your business phone number and address? We are about to clear this up. With the increasing amount of smartphone users using the “call” and “get directions” feature on Google, your business is seriously missing out if your Google My Business business details are not included. Be sure to double check your listings to make sure your address and phone number are correct. You also want to be sure to claim and optimize your listing for even better results.

3. Mobile Searches Lead to Action FAST

Did you know that 70% of searches on mobile devices are actually followed up with an action within one hour. Even more significant, 50% of consumers who perform a local business search on their smartphone or tablet, visit the company’s store within one day of that search.

Bottom line: not only are potential customers carrying out more local searches, they’re also following up on their search and going to the store they find in search.

You know what this means don’t you? If your business wants to connect with SERIOUS potential buyers, your local listing has to be complete and optimized, and ready to give these consumers the information they are searching for. In other words, make it easy for them to buy from you.

Conclusion

As you can see from the information shared above, in the last few years, local search has become extremely popular. Local search is bringing in a lot more local consumers, not only to your business website, but to local business stores and locations. If you’re looking to attract more new customers, increase website traffic, and boost profits and revenue, then your first order of business for your business is making sure you are optimized in local search.

If you have questions about what you ‘ve read here, be sure to reach out to us and Contact Us.

We offer a variety of services to help you not only maximize your Local Search, we can help you get more new customers and reach out to existing customers too!