The Ultimate Guide to Simple Online Marketing For Business

Top 10 Social Media Marketing Trends to Watch Out for in 2024

Top 10 Marketing Trends to Watch in 2024

As social media continues to evolve at a rapid pace, marketers need to stay ahead of the game to effectively engage their target audience.

 

In 2024, we can expect to see some exciting marketing trends that will revolutionize the way we approach social media marketing.

 

 

From augmented reality to personalized content, here are the top 10 social media marketing trends to watch out for in 2024.

 
 

1. Augmented Reality (AR) Takes Center Stage:

 
 

AR will become a mainstream marketing tool, allowing brands to create immersive experiences for their audience. From virtual try-ons to interactive ads, AR will enable users to engage with products and services like never before.

 
 

2. Personalized Content Becomes the Norm:

 
 

With the increasing amount of data available, brands will tailor their content to individual preferences. Personalized ads, recommendations, and messages will enhance the user experience and drive higher engagement rates.

 
 

3. Rise of Micro-Influencers:

 
 

While influencers have been a staple in social media marketing, micro-influencers will gain more prominence. These niche experts with smaller, highly engaged followings will be seen as more authentic and relatable for targeted campaigns.

 
Marketing Trends

4. Social Commerce Continues to Grow:

 
 

Social media platforms will integrate e-commerce features, making it easier for users to shop directly on their favorite platforms. Brands will have the opportunity to sell products seamlessly, reducing the friction between discovery and purchase.

 
Marketing Trends

5. Video Content Dominates:

 
 

Video will remain the king of content. Short-form videos, live streams, and Stories will continue to captivate audiences, allowing brands to showcase their products and services in a more engaging and interactive way.

 

 
 

6. Voice-Activated Social Media:

 
 

With the rise of smart speakers and voice assistants, social media platforms will adopt voice-activated capabilities. Users will be able to interact with their favorite platforms through voice commands, opening up new opportunities for brands to connect with their audience.

 
 

7. Authenticity Takes Center Stage:

 
 

As consumers become more discerning, authenticity will be crucial for brands. Genuine, relatable content that resonates with the audience will be highly valued, encouraging brands to showcase their human side.

 
 

8. Social Listening and Sentiment Analysis:

 
 

Brands will invest more in social listening tools to understand their audience better. Sentiment analysis will enable brands to gauge public opinion and tailor their messaging, accordingly, leading to more effective marketing campaigns.

 
 

9. Increased Focus on User-Generated Content (UGC):

 
 

UGC will continue to be a powerful marketing tool. Brands will encourage their audience to create and share content, leveraging the power of social proof and authentic recommendations.

marketing trends
 

10. Privacy and Data Protection:

 
 

As data privacy concerns grow, brands will need to prioritize transparency and data protection. Building trust with the audience will be crucial, leading to more stringent privacy policies and measures.

 
 

Conclusion:

 
 

In 2024, social media marketing trends will undergo significant transformations. From the rise of AR and personalized content to the growing influence of micro-influencers, brands need to adapt and embrace these trends to stay relevant in an ever-changing landscape.

We hope you’ve found this article helpful. If you have questions or need assistance, be sure to contact us

 

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Regina Floyd

Simple Online Business Development
Regina@simpleobd.com
808 400-1460.

Boost Your Holiday Email Marketing: 7 Easy Tips

Boost Your Holiday Email Marketing: 7 Easy Tips to Drive Engagement and Sales

Boost Your Holiday Email Marketing: 7 Easy Tips to Drive Engagement and Sales"

Email marketing is the secret weapon you need to tap into online audiences and skyrocket your success.

Attention, local professionals and business owners!  Are you ready to take your business to the next level? 

Whether you’re a local restaurant, boutique, or service provider, you can not ignore communication with customers via email. 

Honestly, it’s the combo of email marketing and SMS marketing, but for today, we’ll stick to email.

Boost Your Holiday Email Marketing: 7 Easy Tips to Drive Engagement and Sales"

What’s email marketing and why is it so important? 

🤔 Imagine this: you have a mouth-watering holiday menu or an exclusive holiday sale, but how do you get the word out to your customers? 

That’s where email marketing comes in! It’s like having a direct line to your customers’ inboxes, allowing you to share exciting updates, promotions, and special offers.

Here are just 3 easy, simple, actionable steps. 🎯

If nothing else, you can do these first 3 steps today:

1. Personalize your emails: During the holidays, people are bombarded with promotional emails. Stand out by personalizing your emails. Address your subscribers by their names and segment your email list based on their preferences and purchase history. This will make your emails feel more tailored and relevant, increasing engagement and conversion rates.

2. Create a sense of urgency: The holiday season is a time when customers are actively looking for deals and promotions. Use this to your advantage by creating a sense of urgency in your emails. Include limited-time offers, countdown timers, or exclusive discounts for a specific period. This will motivate subscribers to take immediate action and make a purchase.

3. Optimize for mobile: With the increasing use of smartphones, it’s crucial to ensure that your emails are mobile-friendly. Most people check their emails on their phones, so make sure your emails are responsive, have a clear call-to-action, and load quickly. Test your emails across different devices and email clients to ensure a seamless user experience.

By personalizing your emails, creating a sense of urgency, and optimizing for mobile, you can enhance your email marketing during the holidays and drive more engagement and sales.💡

But, let’s not stop there. 

Here are 4 more email marketing tips to help you grow your business. 

1. Use eye-catching subject lines: Grab attention with compelling subject lines that pique curiosity or highlight special offers. Consider using holiday-themed words or phrases to make your emails stand out in crowded inboxes.

 
 

2. Provide exclusive content and offers: Give your subscribers a reason to open and engage with your emails by offering exclusive content or special holiday promotions. This could include early access to sales, limited edition products, or exclusive discounts for loyal customers.

 
 

3. Incorporate festive visuals: Make your emails visually appealing by incorporating festive imagery, colors, and holiday-themed designs. This helps create a festive atmosphere and resonates with the holiday spirit, capturing the attention of your subscribers.

 
 

4. Send triggered emails: Implement triggered emails based on customer behavior or actions.

For example, if a subscriber abandons their cart, send them a reminder email with a special offer to encourage them to complete their purchase. Triggered emails can be highly effective in driving conversions during the holiday season.

 
 

By using eye-catching subject lines, providing exclusive content, incorporating festive visuals, and sending triggered emails, you can further enhance your email marketing during the holiday season and maximize engagement and sales.

From building a strong email list to crafting attention-grabbing subject lines, we love to show you how to create emails that leave a lasting impression. 

So, if you’re ready to boost your holiday sales, get busy with the 7 tips we’ve shared with you in this article.

If you need some help,  just reach out and contact us anytime.

Stay tuned for future posts to help you make your online business development simple.🌟

Take action now and don’t miss out on this opportunity to connect with your customers in a whole new way. Let’s make this holiday season your most successful one yet!

Come Follow Us On Social Channels
Facebook @SimpleOBD
Instagram @SimpleOBD

Youtube @SimpleOBD

Regina Floyd

Regina L Floyd
SimpleOBD
Regina@simpleobd.com
808 400-1460

Other Articles You May Like: 5 Useful Hacks for Building an Email List

8 Effective Social Media Marketing Tips For Business

8 Tips to Develop an Effective Social Media Strategy for Your Business

Interested in marketing tips that work? You know you need to be using social media to grow your business, but are you feeling overwhelmed? Not willing to “dance” on Tic Tok” to get business?

 

 

Social media marketing for business works, but it does take time, and take strategy. 

In this short video, I’ll share 8 Effective Social Media Marketing Tips For Business. 

 

How to Develop an Effective Social Media Strategy for Your Business

In today’s digital age, having a strong social media presence is crucial for businesses to connect with their target audience and drive growth.

 

 

However, without a well-defined social media strategy, it can be challenging to achieve desired results. In this quick read, we provide you with valuable marketing tips that will guide you through the process of developing an effective social media strategy that aligns with your business goals and helps you stand out in the crowded social media landscape.

 

Marketing Tips:
1. Define Your Goals:
The first step in creating a social media strategy is to clearly define your goals. Are you looking to increase brand awareness, drive website traffic, generate leads, or improve customer engagement?

Identifying your goals will help you shape your social media strategy accordingly.


2. Know Your Target Audience:
Understanding your target audience is crucial for crafting content that resonates with them.

Conduct market
research to identify your audience’s demographics, preferences, and pain points. This will guide you in creating content that engages and connects with your target audience.


3. Choose the Right Social Media Platforms:
Not all social media platforms are suitable for every business.

Research and identify the platforms where your
target audience is most active.

Focus your efforts on those platforms to maximize your reach and engagement.


4. Develop a Content Strategy:
Content is the backbone of any social media strategy. Determine the type of content that will resonate with your audience, such as videos, images, blog posts, or infographics. Plan a content calendar and create a mix of educational, entertaining, and promotional content to keep your audience engaged.


5. Optimize Your Profiles:
Ensure that your social media profiles are complete, consistent, and visually appealing. Use high-quality images, include relevant keywords in your bio, and provide all necessary information. Optimized profiles help build trust and attract followers.


6. Engage with Your Audience:
Social media is not just about broadcasting messages; it’s also about building relationships. Actively engage with your audience by responding to comments, messages, and mentions. Encourage discussions, ask questions, and show genuine interest in your audience’s opinions.


7. Monitor and Analyze:
Regularly monitor your social media analytics to gain insights into what’s working and what’s not. Use tools like Page 1/2, Facebook Insights, Twitter Analytics, or third-party tools to track key metrics like engagement, reach, and conversions. Adjust your strategy based on the data to optimize your results.


8. Stay Updated with Trends and Best Practices:
Social media is constantly evolving, so it’s essential to stay updated with the latest trends and best practices.


Follow industry blogs, attend webinars, and join relevant communities to stay informed. Implement new features and strategies to stay ahead of the curve.

Conclusion:

Developing an effective social media strategy is key to achieving success in your digital marketing efforts. By
defining goals, understanding your audience, creating valuable content, and engaging with your followers, you can build a strong online presence and drive meaningful results. Regularly monitor and adapt your strategy to stay relevant and maximize your social media impact.

 

Ready to take your social media strategy to the next level? We’re here to help!

 

Whether you need assistance in developing a customized social media strategy, optimizing your profiles, creating engaging content, or managing your social media accounts, our experienced team is ready to support you.

 

Contact us today for more information or to schedule a consultation. Let us help you unlock the full potential of your social media presence and drive meaningful results for your business.

 

Take advantage of the opportunity to elevate your social media game. Reach out to us now and let’s embark on this exciting journey together!” Visit: SocialMediaPosting.SimpleOBD.com

Regina Floyd
Simple Online Business Development
4-1101 Kuhio Hwy
Kapaa, HI 96746
808 400-1460
https://www.simpleobd.com
https://linkedin.com/in/reginafloyd
https://www.facebook.com/simpleobd https://www.instagram.com/simpleobd

How Much is Your Customers Lifetime Value?

Customers Lifetime Value

Do you know your Customers Lifetime Value?

You should. Are you aware that it actually costs more to attract a new customer than it does to retain an existing one. How much can you really afford to spend to attract a new customer to your business?

The key to creating an effective and workable budget for marketing is knowing the lifetime value of your customers.

That lifetime value number will help dictate how much you spend in your marketing. Spend too much and you’re losing money in the long run. Spend too little – and you’re missing out on an opportunity to grow your business.

The Following are 5 Simple Steps to Calculate Your Customers Lifetime Value

  1. First, start with your company’s total revenue in the past year and divide it by the total number of purchases in the same period. The resulting number is your average purchase value.
  1. Next, take your total number of purchases in the past year and divide it by the number of unique customers who made purchases. The resulting number is your average purchasing frequency rate. (Note: If you make a log of cash sales and don’t request an email, then this number may not be accurate)
  1. Take your average purchase value and subtract the average purchase frequency rate from it. That gives you the customer value per year.
  1. Calculate the average number of years a customer continues to buy from you. If you’ve been tracking unique purchases this shouldn’t be difficult. This number is the average customer lifespan.
  1. Now, multiply the customer value by the average customer lifespan to get the lifetime value of your customer.

The following ids an example using some sample raw numbers:

– $100,000 in annual revenue

– 250 purchases

– 150 unique customers

Your average purchase value would be $400. You would then take that number and divide it by 150 to get your average purchase frequency rate, which is 2.67.

Next, you would subtract your average purchase frequency rate from your average purchase value to get $397.33, your customer value per year. If you keep your customers, on average, for 10 years, your customer lifetime value would be $3,973.30.

That’s a very simple example but it illustrates the point. The business would have a lifetime customer value of nearly $4,000.

How To Use Customer Lifetime Value in Marketing

So, now you know your customer lifetime value – now what?

The short answer is that you’ve got a piece of information that can help you attract more customers and make better use of your marketing budget.

Every customer you have contributes to your company’s success and profitability. Understanding just how much each customer is worth to you can help you do a better job of attracting new customers, increasing their lifetime value, and maximizing your profits. 

This may seem complicated but it really isn’t.  It’s a matter of tracking your numbers, doing a little simple math and being clear on where you stand. Once you are, you have a better idea of what you need to do in your business. 

 

Leave us a comment if you take the time to do this. 

Contact us if you have questions. 

Regina Floyd

To Your Success, 

Regina
Digital Marketing Consultant
808 400 1460
Regina@simpleobd.com
FB @Simpleobd
IG @Simpleobd

Youtube @Simpleobd

How to Boost Your Local Business with Social Media Marketing

How to get more local business with Social Media Marketing

In today’s digital age, social media has become an integral part of our daily lives. From connecting with friends and family to discovering new products and services, social media platforms have transformed the way we interact with businesses.

 

As a local business owner, harnessing the power of social media marketing can significantly boost your local business and your brand’s visibility, engagement, and ultimately, your sales.

 

grow your local business

Why Social Media Marketing Matters for Local Businesses

Social media platforms, such as Facebook, Instagram, and Twitter, offer a unique opportunity for local businesses to reach their target audience in a cost-effective manner and boost local business. 

 

Here’s why marketing on social platforms matters for your local business:

 

1. **Increased brand exposure**: With billions of active users, social media platforms provide an expansive audience for your local business to showcase your products or services. By establishing a strong presence on social media, you can increase your brand’s exposure and reach potential customers who may not be aware of your business otherwise.

 

2. **Improved customer engagement**: Social media enables direct communication with your audience, allowing you to engage with your customers on a personal level. By responding to comments, addressing concerns, and sharing valuable content, you can build a loyal customer base and foster strong relationships with your audience.

 

3. **Targeted advertising**: Social media platforms offer robust targeting options that enable local businesses to narrow down their audience based on demographics, interests, and location. This means you can ensure that your marketing efforts are reaching the right people in your local area, maximizing the return on your investment.

 

4. **Word-of-mouth marketing**: Social media allows your customers to share their experiences with your business with their friends, family, and followers. Positive reviews and recommendations can go a long way in attracting new customers to your local business. By actively engaging with your audience and providing exceptional customer service, you can encourage positive word-of-mouth marketing. Can you think of any better way to boost your local business?

 

how to grow your local business

Strategies for Effective Social Media Marketing

Now that we understand the importance of social media for local business, let’s explore some effective strategies to make the most of your online presence:

 

1. Identify Your Target Audience

Before diving into social media marketing strategies, it’s essential to identify your target audience. Consider factors such as age, gender, location, interests, and buying behavior. This information will help you tailor your content to resonate with your target audience, which helps to increase engagement and conversions.

 

2. Choose the Right Platforms

Not all social media platforms are created equal, and it’s crucial to choose the ones that align with your target audience and business objectives. For example, if your target audience consists mainly of young adults, platforms like Instagram and TikTok may be more effective than Facebook. Research your audience’s preferred platforms and focus your efforts accordingly.

 

3. Create Engaging and Valuable Content

To capture your audience’s attention and stand out from the competition, create content that is engaging, valuable, and shareable. This could include informative blog posts, eye-catching visuals, how-to videos, or exclusive offers. Experiment with different content formats to see what resonates best with your audience.

 

4. Consistent Branding and Messaging

Maintain a consistent brand identity across all your social media platforms. This includes your logo, color scheme, tone of voice, and values. Consistency helps build brand recognition and trust among your audience, making it more likely for them to choose your local business over competitors.

 

5. Engage with Your Audience

Social media is all about building relationships, so make sure to actively engage with your audience. Respond to comments, messages, and reviews promptly and authentically. Show appreciation for positive feedback and address any negative feedback with empathy and a willingness to resolve the issue. Engaging with your audience fosters loyalty and strengthens your brand reputation.

 

6. Leverage Local Influencers

Collaborating with local influencers can help you increase your reach and credibility within your target market. Identify influencers who align with your brand values and have a significant following in your local area. Partnering with them for sponsored content or product reviews can expose your business to a wider audience and generate buzz around your local business.

 

7. Track and Measure Results

To ensure the effectiveness of your social marketing efforts, you must track and measure your results regularly. You can use performance measuring tools provided by social media platforms to gain insights into your target audience behavior.

 

You will be able to gauge things like engagement rates, click-through rates, and even reach. Then, simply adjust your strategy based on these insights to optimize your social media marketing campaign.

 

how to grow your local business

Conclusion to boosting your local business with social media marketing.

Social media marketing has become a powerful tool for local businesses to connect with a target audience, increase brand awareness, and drive sales.

 

Basically, by putting to work the strategies outlined in this post, you can effectively leverage social media platforms to boost your local business’s success, but remember to identify your target audience, choose the right platforms, create engaging content, maintain consistent branding, engage with your audience, collaborate with local influencers, and track your results.

 

Embrace the power of social media marketing and watch your local business thrive in the digital world.

 

Are you a local business owner looking to boost your online presence and attract more customers? Look no further!

 

Fortunately, Our social posting service is geared specifically for local businesses like yours. With our knowledge and experience, we can help you reach a wider audience and maximize your online presence.

how to grow your local business

Discover more about this opportunity to take your business to the next level. Contact us now to learn more about our services and start growing your online presence today!

 

Regina Floyd

Regina L Floyd
Simple Online Business Development (SimpleOBD)
4-1101 Kuhio Hwy, Kapaa HI 96746
808 400-1460

 

FB @SimpleOBD
IG @SimpleOBD
LinkedIn @ReginaLFloyd

How to Turn Fans into Brand Ambassadors

brand ambassadors

Did You Know Brand Ambassadors are important to your business? 

The truth is, highly engaged customers buy 90% more often and 60% more per transaction and that 77% of consumers are more likely to buy a new product when learning about it from friends and family?

brand ambassadors

In a perfect world, everyone who buys your products would talk about them to everyone they meet and be your best brand ambassadors for your business.

The reality is, we don’t live in a perfect world. And while some of your customers might be raving fans, others might need a little bit of coaxing and nurturing to get to brand ambassador status.

The good news?

In just four easy steps, you can turn customers into enthusiastic brand ambassadors for your business today. 

  1. Model The Behavior You Want To See

For example, you can do things like creating branded hashtags and use them in your social media posts. Another option is to seek out some influencers and have them post images of themselves with your products using your branded hashtags. People who follow your brand on social media will see the posts and hashtags and you increase the likelihood of growing some brand ambassadors.

  1. Request The Behavior You Want

After modeling the behavior you want, the next step is to ask your followers to do the thing that you’ve modeled for them. For example, if you wanted customers to post pictures of themselves using your product, you could ask them to post them with a special, branded, hashtag.

  1. Incentivize Your Fans

Some people share photos of themselves simply because you asked. But, many more people will do it if you give them a reason to do it. Running a contest where you’ve away a product (or a year’s supply of a product) is a great way to create new brand ambassadors. If you choose to do a contest, make sure to post a clear set of rules for entry!

Brand Ambassadors

  1. Deliver Rewards

Contest Winners will get a reward, but you should also reward others who enter with some recognition and love. This is another great way to create brand ambassadors.  Liking their posts, commenting on them, or even sharing them with your followers can make your fans feel special and appreciated.

Brand ambassadors are more than just enthusiastic fans. When brand ambassadorship is at its best, customers identify heavily with the brands they love!

brand ambassadors

Not Sure Where To Start?

Try asking on social media! Your fans who are already engaged will be eager to tell you what they want – and you can use their advice as guidance to get things started. 

Sooner than you know, you’ll have an army of brand ambassadors happily helping you promote and grow your business. 

Leave us a comment if you have some other ideas you’d like to share with other. You can also contact us with any questions you may have. 

Regina Floyd

To Your Success, 

Regina
Digital Marketing Consultant
Regina@Simpleobd.com
808 400-1460
FB @SimpleOBD
IG @SimpleOBD

Google knows that “Mum” knows best!

Google Mum

 Google Mum Knows Best!

Have you heard about Google Mum already?  I just found out about it and thought I’d share what I found when I did a quick search about it. 

The following is a snippet of a great article that explains exactly what Google Mum is about. Take a minute to read it when you can. Instead of rewriting the whole thing, I figured I’d just share a snippet and link you to the original 

What Is Google MUM? 

Google’s Multitask Unified Model (MUM) is a new technology used to answer complex questions that do not have a direct answer. Google MUM is an artificial intelligence tool designed to simplify the way people search online. This new Google algorithm update is designed to understand the comparisons implicit in search queries (the example Google gave in the keynote is how to prepare for a hike in two different mountains) and provide the most appropriate answers. 

What is Google MUM for? 

Google MUM helps solve a common challenge that search engine users face: “having to type a lot of queries and do a lot of searches to get the answers you need.” 

As Senior Vice – President Prabhakar Raghavan noted, Google’s mission is to “make information more accessible and useful to everyone,” and advances in artificial intelligence “push the boundaries of what Google products can do.” In the past two decades, our goal has been “not only to better understand information on the Internet but also to better understand the world, because when we understand information, we can make it more useful.  ” SOURCE

The one constant thing in marketing online, is that something is always changing.  If like me, you hadn’t heard about this yet,  I highly recommend you read the rest of the article quoted above. It’s pretty informative. 

Leave me a comment below if you already knew about Google Mum. 

Regina Floyd

Have questions? Reach out and contact me!  

Regina Floyd
Digital Marketing Consultant
808 400 1460
Regina@Simpleobd.com 
Facebook: @SimpleOBD

Need some help with your marketing needs? Book at time to chat! 

5 Useful Hacks For Building An Email List

Building A Local Email List

Email List Building

99% of consumers check their email every day!…

80% of retail professionals indicate that email marketing is their greatest driver of customer retention…

87% of marketers use email campaigns to nurture their audiences…

List-building gets a lot of attention – and that should not be any surprise. It probably sounds like a lot of work to build an email list!

 Building A Local Email List

It can be exhausting to think about adding another chore to your never-ending to-do list when you’re already wearing multiple hats every day in your business!

Guess what?

Good News: It doesn’t have to be difficult to build a list.

Building a Local Email List

Email List: Useful Hacks

The Following are some quick and easy hacks to try.

  1. If you have a storefront, train your cashiers to ask for email addresses during checkout. This is such an easy method it’s surprising when a business doesn’t use this simple method.  Let customers know they’ll get early access to sales or special coupon codes if they subscribe.
  2. Post about your list on social media and include a link to your opt-in form. This is a great tip if your social media following is outstepping your subscribers. It only takes a minute to do and your business can build an email list very quickly this way.
  3. If you have email addresses that you’ve collected from your loyalty program or other sources, you should add them to your main email list! Provided that you include an opt-out option at the bottom of the email, it shouldn’t be a problem.
  4. Partner with other local businesses and see if they are willing to plug you in to their email list to help you attract more customers – and vice versa of course!
  5. Put opt-in forms on every page of your website(s), including your home page. You may want to experiment with static opt-in forms on the margin of the page as well as pop-ups and light boxes to see what gets the biggest response.

Building a Local Email List

BONUS TIP: Email List

In an email series, I like to add an enticing ‘P.S.’ at the bottom to text my next email and build anticipation.

The bottom line is that email marketing has one of the highest ROIs of any marketing technique and I recommend it to all of my clients. These local email marketing tips here will help you build a robust list, create content your subscribers will love, and grow your business!

Regina Floyd

I hope you found these tips helpful. If you have questions, contact me   Be sure to stop by Facebook and follow my page: @SimpleOBD

Regina L Floyd
Online Business Development LLC
Regina@SimpleOBD.com

Have You Seen Our Google My Business Free Video Course

4 Tips For Creating Content For Business

4 Tips Creating Local Content For Your Business

Creating content is critical for local businesses so it’s always a good time to focus on content creation for your business.

 

That means more than simply putting your local keywords into general content. You’ll need to show casual visitors to your site that you are a part of your local community!

content creation for business

The following are some points to get you started…

Creating Content for Business About Local Events In Your Area

 

Every community, from small rural towns to huge cities, have local events that are a big deal to the community!

 

As a business owner, you should be aware of these events and find a way to write and create content about these events and tie them back into your business!

 

An easy way to do that if you’re planning to attend the local event or street fair is to sponsor a booth. Local charity events and holiday celebrations offer the opportunity for you to talk about your community and why you love it!

 

Talk about Local News

Did your local little league team make the playoffs? Did a high school student win a contest? Is there a new business coming to town? These are all great ideas for creating content for your business purposes. 

 

Any of these things could be turned into blog posts and they’re especially effective if you can find an organic way to relate the story to your business.

 

Develop Case Studies That Are Relevant To Local Prospects

Your business may serve a variety of neighborhoods or more than one city in your area. If that’s the case, it’s your opportunity to show that you care about all the cities in your service area.

 

One way to do that is to develop ‘case studies’ that demonstrate your knowledge of the area and any special circumstances that might be unique to where you are.

 

For example, a Kaua’i landscaper might talk about the risk of weather changes or how to get rid of certain pests.

content creation for business

Find out what your audience is interested in and then write about it

Of course, you don’t want to stray too far from your business, but there is nothing wrong with getting excited about the things your audience cares about. Creating content that appeals to your audience can be beneficial. 

 

For example, you might write about an upcoming holiday or the year’s first big storm, or something else that appeals to your audience.

 

A great way to get ideas for creating content for local business is to stay plugged in to your local community online. Many communities have Facebook groups you can join for example.

 

You might follow your local Chamber of Commerce on Facebook or subscribe to your local paper and stop into your local library to see what new flyers have been added to the bulletin board.

 

The key is to make creating content relevant to your business and to your target audience. You can still share general content too, but local content creation is a must if you want your business to grow!

content creation for business

Regina Floyd

I hope you’ve enjoyed these tips about creating content for your business. If you have questions, feel free to reach out and contact us. 

Regina@SimpleOBD.com
808 400 1460 

Customer Complaints | How To Handle For Your Local Business

Local Business reviews

How to Handle Customer Complaints About Your Local Business

Customer complaints are a reality of running any business. While receiving negative feedback can be unpleasant, it can be helpful for making improvements to your company practice and ability to hold onto customers. 

customer complaints

Is there a way you can lessen the sting of negative reviews by people who take time out of their day to complain about your product or services? 

Yes. Acknowledge them! 

When a customer feels heard, they will more than likely go away happy- even if not satisfied with what was done in response. The whole point is to respond. 

Best-case scenario, your customer may even have a more positive view of your business after a complaint is resolved simply because you acknowledged it. 

What Are Customer Complaints?

In business, there is always a chance that a customer will be disappointed with the product or service delivered. This alone can lead to customer complaints and negative reviews overall. 

Customer complaints demonstrate that there may be a possible mismatch between the product or service delivered and the customer’s initial expectations. Although you can’t manage expectations, you can acknowledge complaints.

When complaints are one-off occurrences or mistakes, they can be interpreted as negative feedback and the relationship between the business and customer can usually be salvaged. If there truly was a mistake or error, apologize, and if possible, make amends. If the errors (complaints) are consistent trends in your business, you must  address them at a more fundamental level.

This conflict in expectations and results can be due to a variety of reasons: 

  • Unreasonable expectations that are hard to meet.

    Occasionally customers have a long list of demands that are difficult for any business to meet. They may have unreasonable expectations regarding pricing, the level of service, or they may have misunderstood the product’s purpose. 
  • Situations that are outside your control. Sometimes things go wrong and they have nothing to do with your business or its offering. 
  • Misleading marketing around the businesss offering. Sometimes businesses misrepresent their products or services through their marketing and social media campaigns, and customers may feel that they’ve invested in an offer that didn’t meet their expectation
  • Administrative failures. Sometimes businesses may have a great product or service but fall down when it comes to the fulfillment. This can happen when businesses that don’t fully train employees.

Where Are Customers Most Likely to Complain About Your Business? 

Depending on your business model and location, customers may have multiple ways to file a complaint.  Customer reviews and feedback can appear publicly and/or privately. 

If you are providing channels for private negative feedback you’re more likely to be able to handle these issues outside of the public eye. 

Here are some of the top ways customers usually choose to complain: 

  • Frontline staff. If you own a store-front business, your customers may be more likely to complain in-person to a staff member who happens to be on duty.
  • Surveys. If you send out regular customer satisfaction surveys, they may use it as an opportunity to share complaints about your business or offers.
  • Online reviews. Sometimes dissatisfied customers will use 3rd party review sites like Google, Bing, etc.  for complaining about your business. If you do receive online negative reviews, remember it is really important to acknowledge the feedback, be empathetic, and if possible, remedy the situation.
  • By phone or email. Businesses that provide a more personalized service to a smaller group of customers, may receive more complaints directly to their phone lines or through email. Again, it’s important to acknowledge them.
  • Social Media. It’s increasingly common for customers to leave comments and reviews on social media profiles like Facebook, Instagram, etc. It is critical to have a policy in place because social media is so public.

What Do Customers Typically Complain About? 

Regardless of what industry they represent, businesses will be met with some form of customer complaint at one point or another. It is just a part of doing business. Whether it is as a result of an error you made or due to something they felt was impossible for your customers to overcome, there are certain scenarios that tend provoke customer complaints the most.

Having an awareness of what your customers typically complain about will not only help you improve your business’s offering but also help you and your staff prepare for handling common complaints.

If you want to save time and make your customers happy, perhaps before they file a negative review, then don’t hesitate to collect feedback from them in advance. It takes just a little bit of work every day for both the customer and business owner alike in order to avoid confusion or conflict.

Here are some of the most common areas that customers typically complain about and plausible solutions to those complaints.

Slow Customer Service 

Whether you run a restaurant or plumbing business, customers appreciate efficient customer service. Customers like to feel that their time is respected and they don’t want to waste any of it on waiting in line while talking on the phone with your company’s team.

Long wait times mean that your business does not prioritize customer experience and may be unable to deal with customers efficiently.

Heres what to do: 

  • Training! Helping your staff understand how to communicate with customers when wait times exceed expectations can decrease complaints.
  • Improve the way your business operates! Things like adjusting processes, adding staff, being aware of inventory or signage are also good ways to pre-emptively address potential bottlenecks

Out of Stock Inventory or Unavailable Services

In the world of business marketing, an out-of-stock product or fully booked service is better than a sold one. Your business must be doing something right if customers are willing to wait for you without being able to purchase what they want from your store. 

However, outdated inventory and no available services can make potential clients lose interest in your company quickly so it’s important that these items stay on hand at all times.

Customers may keep calling and emailing your business for updates about these unavailable services and products. 

Ultimately they may leave you negative feedback either online or in-person. 

Heres what to do: 

  • Train your staff to communicate empathetically with customers for the inconvenience is a good start…
  • Setting realistic expectations by communicating when you next expect to have these products or services available is ideal.

Low-Quality or Defective Products or Service

All too often, people are left disappointed after buying a product that breaks shortly afterward. When this happens and customers will complain about it.

When customers lodge a legitimate complaint and they don’t receive any kind of suitable solution, they may feel doubly frustrated and lodge a second complaint. 

customer complaints

Here’s what to do: 

  • Apologize for the slow response and explain that the team recognizes the problem searching for a suitable solution. 
  • Clearly communicate the expected timeline for follow-up communication and the final resolution…and follow it!

No Follow-up

Even if you have the best intentions of resolving a customer’s issue, they may feel anxious about your progress and want to know how it is going.

If customers are in need of help with time-sensitive requests or complaints, then they’ll be looking for updates on what information you’re able to find.

It’s important to be upfront about expected response times and stick to them. This way, you can give all customers the best service possible without disappointing some people just because their expectations are too high.

Here are a few follow-up best practices:

  • It’s ok not to have the solution right away. Its a good idea to communicate with the customer that you are actively trying to solve the issue. 
  • Set customer expectations with realistic timelines for resolution. If you know it will take a few days to resolve the problem, don’t promise a solution for the next day. 
  • Think about the channel through which the customer made the complaint and the acceptable response time. 24 hours is acceptable for a negative online review or an email, but a few hours or less is generally expected for in-person or phone complaint
  • If a complaint is time-sensitive, reassure customers by providing a few regular updates.

How Should Local Businesses Handle Complaints?

Your business will be able to turn complaining customers into loyal advocates if you are aware of the issue and resolve it, as well as effectively communicate throughout. This is a great way for both sides to win!

  1. Make it Easy for Customers to Complain

Customers will not feel inclined to go through the hassle of complaining when they know that their feedback is only going to be met with a formality.

To help create a solid customer experience, customers need to feel that the business cares about their thoughts. When customers complain, it should be easy for them to share their honest opinions and thoughts with a business. 

You could encourage customers to share their thoughts by:

  • Putting a form on your website to encourage feedback and complaints.
  • Posting a feedback link in your newsletter, social media platforms, and in-store.
  • Actively ask your customers for their opinions.

Proactively asking your customers for honest feedback is a great way of preventing complaints from escalating. Sending out customer satisfaction surveys at regular intervals helps you gauge how they feel about your business and if there are any problems that need to be addressed before it’s too late!

It can be used as an opportunity for uncovering valuable insights such as what may not be working for your business. 

When customers complain, ask valid questions to dig deeper into what caused the issue in the first place. 

When a customer registers a complaint, consider asking the following questions:

  • Could you elaborate on that point more? 
  • Could you clarify what you mean by that?
  • Help me understand how we can meet your expectations?

Here’s the thing, although customer complaints are never comfortable, it’s also a good time for some self-reflection. 

Ask yourself:

  • Do I need any further details? 
  • Why is this complaint significant for my business? 
  • What happened to cause the customer to complain?
  • How can we prevent this from recurring?

Asking the right questions will help you uncover the root of a problem so that it can be resolved. Depending on how your business is structured, you may choose to assign one team member as customer complaint specialist who handles complaints and uncovers insights about what needs improvement in order for customers to have an even better experience with your company.

  1. Respond Proactively and Efficiently

Acceptable response times depend on the nature of the complaint.

Here are some complaint response time best practices: 

  • Respond promptly.Negative feedback requires a swift reply and resolution to show care and action from your business.
  • If the feedback is public, respond publicly. It’s an opportunity to show future customers you’re responsive, capable and willing to right a wrong.
  • Read through the complaint thoroughly. Use the customer’s own words to personalize your reply. This goes a long way to display empathy!
  • Offer a solution.  Showing empathy for the situation and being respectful is vital to successful response management, but a solution is at the core of what the customer wants. Providing a solution that’s appropriate to the complaint, whether that be compensation, a refund, or replacement. 
  • Put the right person in charge. Make sure that the person replying to negative reviews has the authority to offer solutions.

Taking time to regularly monitor your customer complaints is important to ensure you don’t miss one. 

  1. Follow up to Verify You’ve Solved Their Problem with a Suitable Solution

When you’ve found the cause of a customer complaint, identified an appropriate solution and proposed it to them, don’t forget about follow-ups. It can be hard for customers to let go so make sure they feel heard by following up on your proposal in order see if their problem has been addressed or not.

Customers appreciate businesses that care about their experience and their overall satisfaction. 

You can then follow up with customers by: 

  • Asking them if there’s anything else you can do to help them.
  • Simply asking if the solution worked out for them. 
  1. Record the Complaint and Analyze Patterns

When you receive a complaint, it’s important to record the type of complaint and who it came from. 

The complaint could come from: 

  • A regular customer 
  • A one-off customer
  • A high-value customer 

If you receive multiple complaints about the same issue from a similar type of customer point, you can identify trends in your operations!

It’s important to identify high-volume complaints as these can point to dominant issues throughout your business. 

Identifying repeat complaints and take steps to address the root cause, it’ll becomes easier to prevent future complaints! 

Here’s How You Can Support Your Employees to Properly Handle Customer Complaints? 

Business managers should provide employees with the proper training to help them resolve customer complaints in a timely manner.

Clear guidance and policies will help ensure that each customer complaint gets a standardized level of attention from staff members, while those complaints are recorded properly.

Create a Clearly Written Complaint Handling Document

Writing a guide to handling customer complaints professionally and effectively is a good idea. This document should be comprehensive so employees know how to deal with different situations as they come up, both on the job training-wise and in a pinch when no one else is around for guidance.

As we mentioned earlier, if you’re consistently collecting feedback, you should be familiar with common customer complaints and have a specific way for your employees to be able to handle them. That way, employees will understand what’s expected of them as the complaints arise. 

Try to provide guidance on how they should react, how to escalate the complaint, and provide possible solutions.  

To avoid complaints, make sure your complaint handling document is easily accessible to all staff members. After reading the document you should feel confident in making judgment calls and tackling different situations on your own.

Give Your Staff Resources to Resolve Complaints

If you want to make your employees feel confident in handling complaints, consider providing interactive training sessions. You could incorporate role-play situations where we show them the potential set of customer problems that can occur and force trainees to come up with solutions on their own.

Re-evaluate How Your Business Handles Complaints Routinely

Handling customer complaints is one of the more difficult aspects of working in a customer-facing role. It’s important for employees to feel well-equipped when handling these types of cases, so it’s necessary that managers check on their staff quarterly and provide high quality training sessions if needed.

customer complaints

Final Thoughts On Customer Complaints

Complaints are inevitable when running any business but they can also provide useful information about where improvements need made which will ultimately benefit customers as well!

Customer Support is a big part of your businesses’ marketing! It tells a story of how your business values your customers sentiment. Take it seriously!

It is important to make the effort to work on the issues that customers complain about, and proactively improve how your business deals with negative feedback. You might want try implementing a few of our suggestions for handling complaints and see if you can retain more loyal customers.

Regina Floyd

Regina L Floyd
Regina@SimpleOBD.com
(808) 400-1460
Facebook.com/SimpleOBD

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