The Ultimate Guide to Simple Online Marketing For Business

Social Media Marketing is Powerful: How It Transforms Business

What is the power in social media marketing?

In today’s digital age, social media has become an integral part of our lives. It has not only transformed the way we connect and communicate with others but has also revolutionized the way businesses operate.


Social media marketing has emerged as a powerful tool that can take your business to new heights, exponentially increasing brand awareness, customer engagement, lead generation, and overall business growth. If you are a business owner who is using social media but not harnessing its full potential, it’s time to unlock the power.

Brand Awareness in Social Media Marketing

Brand Awareness:

One of the key benefits of social media marketing is its ability to enhance brand awareness. By creating a strong presence on platforms like Facebook, Instagram, Twitter, and LinkedIn, you can reach a wider audience and establish your brand identity. Engaging and shareable content can help you gain organic visibility, making your brand more recognizable and memorable in the minds of your target audience.

Customer Engagement:

Social media allows businesses to directly interact with their customers in real-time. By regularly posting relevant and valuable content, responding to comments and messages, and hosting live videos or Q&A sessions, you can foster a sense of community and build meaningful relationships with your audience. This high level of engagement can lead to increased customer loyalty, advocacy, and ultimately, more sales.

Lead Generation:

Social media platforms provide businesses with powerful tools to target specific demographics and reach potential customers with precision. By utilizing features like sponsored posts, lead generation forms, and retargeting ads, you can capture the attention of potential leads and drive them to your website or landing page. Social media marketing can significantly boost your lead generation efforts and help you expand your customer base.

Growth through social media marketing

Business Growth:

When executed effectively, social media marketing can have a direct impact on your overall business growth. By analyzing data and insights provided by social media platforms, you can gain valuable insights into consumer behavior, preferences, and trends. This information can be used to refine your marketing strategies, improve your products or services, and identify new market opportunities. Ultimately, social media marketing can help you achieve higher conversion rates, increased sales, and sustainable business growth.


The power of social media marketing cannot be underestimated. It has the potential to transform your business by increasing brand awareness, fostering customer engagement, driving lead generation, and fueling overall business growth. If you are a business owner who is not utilizing social media to its full potential, it’s time to take action and leverage this powerful marketing tool. By partnering with experts in social media marketing, you can unlock the true potential of your business and stay ahead in the competitive digital landscape. Embrace the power of social media marketing and watch your business soar to new heights

We hope you’ve found this article helpful. If you have questions or need assistance, be sure to contact us



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Regina Floyd

Simple Online Business Development
808 400-1460

Top 10 Social Media Marketing Trends to Watch Out for in 2024

Top 10 Marketing Trends to Watch in 2024

marketing TrendsAs social media continues to evolve at a rapid pace, marketers need to stay ahead of the game to effectively engage their target audience. In 2024, we can expect to see some exciting marketing trends that will revolutionize the way we approach social media marketing. From augmented reality to personalized content, here are the top 10 social media marketing trends to watch out for in 2024.


1. Augmented Reality (AR) Takes Center Stage:


AR will become a mainstream marketing tool, allowing brands to create immersive experiences for their audience. From virtual try-ons to interactive ads, AR will enable users to engage with products and services like never before.


2. Personalized Content Becomes the Norm:


With the increasing amount of data available, brands will tailor their content to individual preferences. Personalized ads, recommendations, and messages will enhance the user experience and drive higher engagement rates.


3. Rise of Micro-Influencers:


While influencers have been a staple in social media marketing, micro-influencers will gain more prominence. These niche experts with smaller, highly engaged followings will be seen as more authentic and relatable for targeted campaigns.

Marketing Trends

4. Social Commerce Continues to Grow:


Social media platforms will integrate e-commerce features, making it easier for users to shop directly on their favorite platforms. Brands will have the opportunity to sell products seamlessly, reducing the friction between discovery and purchase.

Marketing Trends

5. Video Content Dominates:


Video will remain the king of content. Short-form videos, live streams, and Stories will continue to captivate audiences, allowing brands to showcase their products and services in a more engaging and interactive way.


6. Voice-Activated Social Media:


With the rise of smart speakers and voice assistants, social media platforms will adopt voice-activated capabilities. Users will be able to interact with their favorite platforms through voice commands, opening up new opportunities for brands to connect with their audience.


7. Authenticity Takes Center Stage:


As consumers become more discerning, authenticity will be crucial for brands. Genuine, relatable content that resonates with the audience will be highly valued, encouraging brands to showcase their human side.


8. Social Listening and Sentiment Analysis:


Brands will invest more in social listening tools to understand their audience better. Sentiment analysis will enable brands to gauge public opinion and tailor their messaging, accordingly, leading to more effective marketing campaigns.


9. Increased Focus on User-Generated Content (UGC):


UGC will continue to be a powerful marketing tool. Brands will encourage their audience to create and share content, leveraging the power of social proof and authentic recommendations.

marketing trends

10. Privacy and Data Protection:


As data privacy concerns grow, brands will need to prioritize transparency and data protection. Building trust with the audience will be crucial, leading to more stringent privacy policies and measures.




In 2024, social media marketing trends will undergo significant transformations. From the rise of AR and personalized content to the growing influence of micro-influencers, brands need to adapt and embrace these trends to stay relevant in an ever-changing landscape.

We hope you’ve found this article helpful. If you have questions or need assistance, be sure to contact us


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Facebook @SimpleOBD
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Regina Floyd

Simple Online Business Development
808 400-1460.

Boost Your Holiday Email Marketing: 7 Easy Tips

Boost Your Holiday Email Marketing: 7 Easy Tips to Drive Engagement and Sales

Boost Your Holiday Email Marketing: 7 Easy Tips to Drive Engagement and Sales"

Email marketing is the secret weapon you need to tap into online audiences and skyrocket your success.

Attention, local professionals and business owners!  Are you ready to take your business to the next level? 

Whether you’re a local restaurant, boutique, or service provider, you can not ignore communication with customers via email. 

Honestly, it’s the combo of email marketing and SMS marketing, but for today, we’ll stick to email.

Boost Your Holiday Email Marketing: 7 Easy Tips to Drive Engagement and Sales"

What’s email marketing and why is it so important? 

🤔 Imagine this: you have a mouth-watering holiday menu or an exclusive holiday sale, but how do you get the word out to your customers? 

That’s where email marketing comes in! It’s like having a direct line to your customers’ inboxes, allowing you to share exciting updates, promotions, and special offers.

Here are just 3 easy, simple, actionable steps. 🎯

If nothing else, you can do these first 3 steps today:

1. Personalize your emails: During the holidays, people are bombarded with promotional emails. Stand out by personalizing your emails. Address your subscribers by their names and segment your email list based on their preferences and purchase history. This will make your emails feel more tailored and relevant, increasing engagement and conversion rates.

2. Create a sense of urgency: The holiday season is a time when customers are actively looking for deals and promotions. Use this to your advantage by creating a sense of urgency in your emails. Include limited-time offers, countdown timers, or exclusive discounts for a specific period. This will motivate subscribers to take immediate action and make a purchase.

3. Optimize for mobile: With the increasing use of smartphones, it’s crucial to ensure that your emails are mobile-friendly. Most people check their emails on their phones, so make sure your emails are responsive, have a clear call-to-action, and load quickly. Test your emails across different devices and email clients to ensure a seamless user experience.

By personalizing your emails, creating a sense of urgency, and optimizing for mobile, you can enhance your email marketing during the holidays and drive more engagement and sales.💡

But, let’s not stop there. 

Here are 4 more email marketing tips to help you grow your business. 

1. Use eye-catching subject lines: Grab attention with compelling subject lines that pique curiosity or highlight special offers. Consider using holiday-themed words or phrases to make your emails stand out in crowded inboxes.


2. Provide exclusive content and offers: Give your subscribers a reason to open and engage with your emails by offering exclusive content or special holiday promotions. This could include early access to sales, limited edition products, or exclusive discounts for loyal customers.


3. Incorporate festive visuals: Make your emails visually appealing by incorporating festive imagery, colors, and holiday-themed designs. This helps create a festive atmosphere and resonates with the holiday spirit, capturing the attention of your subscribers.


4. Send triggered emails: Implement triggered emails based on customer behavior or actions.

For example, if a subscriber abandons their cart, send them a reminder email with a special offer to encourage them to complete their purchase. Triggered emails can be highly effective in driving conversions during the holiday season.


By using eye-catching subject lines, providing exclusive content, incorporating festive visuals, and sending triggered emails, you can further enhance your email marketing during the holiday season and maximize engagement and sales.

From building a strong email list to crafting attention-grabbing subject lines, we love to show you how to create emails that leave a lasting impression. 

So, if you’re ready to boost your holiday sales, get busy with the 7 tips we’ve shared with you in this article.

If you need some help,  just reach out and contact us anytime.

Stay tuned for future posts to help you make your online business development simple.🌟

Take action now and don’t miss out on this opportunity to connect with your customers in a whole new way. Let’s make this holiday season your most successful one yet!

Come Follow Us On Social Channels
Facebook @SimpleOBD
Instagram @SimpleOBD

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Regina Floyd

Regina L Floyd
808 400-1460

Other Articles You May Like: 5 Useful Hacks for Building an Email List

8 Effective Social Media Marketing Tips For Business

8 Tips to Develop an Effective Social Media Strategy for Your Business

Interested in marketing tips that work? You know you need to be using social media to grow your business, but are you feeling overwhelmed? Not willing to “dance” on Tic Tok” to get business?



Social media marketing for business works, but it does take time, and take strategy. 

In this short video, I’ll share 8 Effective Social Media Marketing Tips For Business. 


How to Develop an Effective Social Media Strategy for Your Business

In today’s digital age, having a strong social media presence is crucial for businesses to connect with their target audience and drive growth.



However, without a well-defined social media strategy, it can be challenging to achieve desired results. In this quick read, we provide you with valuable marketing tips that will guide you through the process of developing an effective social media strategy that aligns with your business goals and helps you stand out in the crowded social media landscape.


Marketing Tips:
1. Define Your Goals:
The first step in creating a social media strategy is to clearly define your goals. Are you looking to increase brand awareness, drive website traffic, generate leads, or improve customer engagement?

Identifying your goals will help you shape your social media strategy accordingly.

2. Know Your Target Audience:
Understanding your target audience is crucial for crafting content that resonates with them.

Conduct market
research to identify your audience’s demographics, preferences, and pain points. This will guide you in creating content that engages and connects with your target audience.

3. Choose the Right Social Media Platforms:
Not all social media platforms are suitable for every business.

Research and identify the platforms where your
target audience is most active.

Focus your efforts on those platforms to maximize your reach and engagement.

4. Develop a Content Strategy:
Content is the backbone of any social media strategy. Determine the type of content that will resonate with your audience, such as videos, images, blog posts, or infographics. Plan a content calendar and create a mix of educational, entertaining, and promotional content to keep your audience engaged.

5. Optimize Your Profiles:
Ensure that your social media profiles are complete, consistent, and visually appealing. Use high-quality images, include relevant keywords in your bio, and provide all necessary information. Optimized profiles help build trust and attract followers.

6. Engage with Your Audience:
Social media is not just about broadcasting messages; it’s also about building relationships. Actively engage with your audience by responding to comments, messages, and mentions. Encourage discussions, ask questions, and show genuine interest in your audience’s opinions.

7. Monitor and Analyze:
Regularly monitor your social media analytics to gain insights into what’s working and what’s not. Use tools like Page 1/2, Facebook Insights, Twitter Analytics, or third-party tools to track key metrics like engagement, reach, and conversions. Adjust your strategy based on the data to optimize your results.

8. Stay Updated with Trends and Best Practices:
Social media is constantly evolving, so it’s essential to stay updated with the latest trends and best practices.

Follow industry blogs, attend webinars, and join relevant communities to stay informed. Implement new features and strategies to stay ahead of the curve.


Developing an effective social media strategy is key to achieving success in your digital marketing efforts. By
defining goals, understanding your audience, creating valuable content, and engaging with your followers, you can build a strong online presence and drive meaningful results. Regularly monitor and adapt your strategy to stay relevant and maximize your social media impact.


Ready to take your social media strategy to the next level? We’re here to help!


Whether you need assistance in developing a customized social media strategy, optimizing your profiles, creating engaging content, or managing your social media accounts, our experienced team is ready to support you.


Contact us today for more information or to schedule a consultation. Let us help you unlock the full potential of your social media presence and drive meaningful results for your business.


Take advantage of the opportunity to elevate your social media game. Reach out to us now and let’s embark on this exciting journey together!” Visit:

Regina Floyd
Simple Online Business Development
4-1101 Kuhio Hwy
Kapaa, HI 96746
808 400-1460

How Much is Your Customers Lifetime Value?

Customers Lifetime Value

Do you know your Customers Lifetime Value?

You should. Are you aware that it actually costs more to attract a new customer than it does to retain an existing one. How much can you really afford to spend to attract a new customer to your business?

The key to creating an effective and workable budget for marketing is knowing the lifetime value of your customers.

That lifetime value number will help dictate how much you spend in your marketing. Spend too much and you’re losing money in the long run. Spend too little – and you’re missing out on an opportunity to grow your business.

The Following are 5 Simple Steps to Calculate Your Customers Lifetime Value

  1. First, start with your company’s total revenue in the past year and divide it by the total number of purchases in the same period. The resulting number is your average purchase value.
  1. Next, take your total number of purchases in the past year and divide it by the number of unique customers who made purchases. The resulting number is your average purchasing frequency rate. (Note: If you make a log of cash sales and don’t request an email, then this number may not be accurate)
  1. Take your average purchase value and subtract the average purchase frequency rate from it. That gives you the customer value per year.
  1. Calculate the average number of years a customer continues to buy from you. If you’ve been tracking unique purchases this shouldn’t be difficult. This number is the average customer lifespan.
  1. Now, multiply the customer value by the average customer lifespan to get the lifetime value of your customer.

The following ids an example using some sample raw numbers:

– $100,000 in annual revenue

– 250 purchases

– 150 unique customers

Your average purchase value would be $400. You would then take that number and divide it by 150 to get your average purchase frequency rate, which is 2.67.

Next, you would subtract your average purchase frequency rate from your average purchase value to get $397.33, your customer value per year. If you keep your customers, on average, for 10 years, your customer lifetime value would be $3,973.30.

That’s a very simple example but it illustrates the point. The business would have a lifetime customer value of nearly $4,000.

How To Use Customer Lifetime Value in Marketing

So, now you know your customer lifetime value – now what?

The short answer is that you’ve got a piece of information that can help you attract more customers and make better use of your marketing budget.

Every customer you have contributes to your company’s success and profitability. Understanding just how much each customer is worth to you can help you do a better job of attracting new customers, increasing their lifetime value, and maximizing your profits. 

This may seem complicated but it really isn’t.  It’s a matter of tracking your numbers, doing a little simple math and being clear on where you stand. Once you are, you have a better idea of what you need to do in your business. 


Leave us a comment if you take the time to do this. 

Contact us if you have questions. 

Regina Floyd

To Your Success, 

Digital Marketing Consultant
808 400 1460
FB @Simpleobd
IG @Simpleobd

Youtube @Simpleobd

How to Boost Your Local Business with Social Media Marketing

In today’s digital age, social media has become an integral part of our daily lives. From connecting with friends and family to discovering new products and services, social media platforms have transformed the way we interact with businesses.


As a local business owner, harnessing the power of social media marketing can significantly boost your brand’s visibility, engagement, and ultimately, your sales.

Why Social Media Marketing Matters for Local Businesses

Social media platforms, such as Facebook, Instagram, and Twitter, offer a unique opportunity for local businesses to reach their target audience in a cost-effective manner. Here’s why marketing on social platforms matters for your local business:


1. **Increased brand exposure**: With billions of active users, social media platforms provide an expansive audience for your local business to showcase your products or services. By establishing a strong presence on social media, you can increase your brand’s exposure and reach potential customers who may not be aware of your business otherwise.


2. **Improved customer engagement**: Social media enables direct communication with your audience, allowing you to engage with your customers on a personal level. By responding to comments, addressing concerns, and sharing valuable content, you can build a loyal customer base and foster strong relationships with your audience.


3. **Targeted advertising**: Social media platforms offer robust targeting options that enable local businesses to narrow down their audience based on demographics, interests, and location. This means you can ensure that your marketing efforts are reaching the right people in your local area, maximizing the return on your investment.


4. **Word-of-mouth marketing**: Social media allows your customers to share their experiences with your business with their friends, family, and followers. Positive reviews and recommendations can go a long way in attracting new customers to your local business. By actively engaging with your audience and providing exceptional customer service, you can encourage positive word-of-mouth marketing.

Strategies for Effective Social Media Marketing

Now that we understand the importance of social media for local business, let’s explore some effective strategies to make the most of your online presence:


1. Identify Your Target Audience

Before diving into social media marketing strategies, it’s essential to identify your target audience. Consider factors such as age, gender, location, interests, and buying behavior. This information will help you tailor your content to resonate with your target audience, which helps to increase engagement and conversions.


2. Choose the Right Platforms

Not all social media platforms are created equal, and it’s crucial to choose the ones that align with your target audience and business objectives. For example, if your target audience consists mainly of young adults, platforms like Instagram and TikTok may be more effective than Facebook. Research your audience’s preferred platforms and focus your efforts accordingly.


3. Create Engaging and Valuable Content

To capture your audience’s attention and stand out from the competition, create content that is engaging, valuable, and shareable. This could include informative blog posts, eye-catching visuals, how-to videos, or exclusive offers. Experiment with different content formats to see what resonates best with your audience.


4. Consistent Branding and Messaging

Maintain a consistent brand identity across all your social media platforms. This includes your logo, color scheme, tone of voice, and values. Consistency helps build brand recognition and trust among your audience, making it more likely for them to choose your local business over competitors.


5. Engage with Your Audience

Social media is all about building relationships, so make sure to actively engage with your audience. Respond to comments, messages, and reviews promptly and authentically. Show appreciation for positive feedback and address any negative feedback with empathy and a willingness to resolve the issue. Engaging with your audience fosters loyalty and strengthens your brand reputation.


6. Leverage Local Influencers

Collaborating with local influencers can help you increase your reach and credibility within your target market. Identify influencers who align with your brand values and have a significant following in your local area. Partnering with them for sponsored content or product reviews can expose your business to a wider audience and generate buzz around your local business.


7. Track and Measure Results

To ensure the effectiveness of your social marketing efforts, you must track and measure your results regularly. You can use performance measuring tools provided by social media platforms to gain insights into your target audience behavior.


You will be able to gauge things like engagement rates, click-through rates, and even reach. Then, simply adjust your strategy based on these insights to optimize your social media marketing campaign.

Conclusion to boosting your social media marketing.

Social media marketing has become a powerful tool for local businesses to connect with a target audience, increase brand awareness, and drive sales.


Basically, by putting to work the strategies outlined in this post, you can effectively leverage social media platforms to boost your local business’s success, but remember to identify your target audience, choose the right platforms, create engaging content, maintain consistent branding, engage with your audience, collaborate with local influencers, and track your results.


Embrace the power of social media marketing and watch your local business thrive in the digital world.


Are you a local business owner looking to boost your online presence and attract more customers? Look no further!


Fortunately, Our social posting service is geared specifically for local business like yours. With our knowledge and experience, we can help you reach a wider audience and maximize your online presence.


Discover more about this opportunity to take your business to the next level. Contact us now to learn more about our services and start growing your online presence today!

Simple Online Business Development
808 400-1460

How to Turn Fans into Brand Ambassadors

brand ambassadors

Did You Know Brand Ambassadors are important to your business? 

The truth is, highly engaged customers buy 90% more often and 60% more per transaction and that 77% of consumers are more likely to buy a new product when learning about it from friends and family?

brand ambassadors

In a perfect world, everyone who buys your products would talk about them to everyone they meet and be your best brand ambassadors for your business.

The reality is, we don’t live in a perfect world. And while some of your customers might be raving fans, others might need a little bit of coaxing and nurturing to get to brand ambassador status.

The good news?

In just four easy steps, you can turn customers into enthusiastic brand ambassadors for your business today. 

  1. Model The Behavior You Want To See

For example, you can do things like creating branded hashtags and use them in your social media posts. Another option is to seek out some influencers and have them post images of themselves with your products using your branded hashtags. People who follow your brand on social media will see the posts and hashtags and you increase the likelihood of growing some brand ambassadors.

  1. Request The Behavior You Want

After modeling the behavior you want, the next step is to ask your followers to do the thing that you’ve modeled for them. For example, if you wanted customers to post pictures of themselves using your product, you could ask them to post them with a special, branded, hashtag.

  1. Incentivize Your Fans

Some people share photos of themselves simply because you asked. But, many more people will do it if you give them a reason to do it. Running a contest where you’ve away a product (or a year’s supply of a product) is a great way to create new brand ambassadors. If you choose to do a contest, make sure to post a clear set of rules for entry!

Brand Ambassadors

  1. Deliver Rewards

Contest Winners will get a reward, but you should also reward others who enter with some recognition and love. This is another great way to create brand ambassadors.  Liking their posts, commenting on them, or even sharing them with your followers can make your fans feel special and appreciated.

Brand ambassadors are more than just enthusiastic fans. When brand ambassadorship is at its best, customers identify heavily with the brands they love!

brand ambassadors

Not Sure Where To Start?

Try asking on social media! Your fans who are already engaged will be eager to tell you what they want – and you can use their advice as guidance to get things started. 

Sooner than you know, you’ll have an army of brand ambassadors happily helping you promote and grow your business. 

Leave us a comment if you have some other ideas you’d like to share with other. You can also contact us with any questions you may have. 

Regina Floyd

To Your Success, 

Digital Marketing Consultant
808 400-1460
FB @SimpleOBD
IG @SimpleOBD

Google knows that “Mum” knows best!

Google Mum

 Google Mum Knows Best!

Have you heard about Google Mum already?  I just found out about it and thought I’d share what I found when I did a quick search about it. 

The following is a snippet of a great article that explains exactly what Google Mum is about. Take a minute to read it when you can. Instead of rewriting the whole thing, I figured I’d just share a snippet and link you to the original 

What Is Google MUM? 

Google’s Multitask Unified Model (MUM) is a new technology used to answer complex questions that do not have a direct answer. Google MUM is an artificial intelligence tool designed to simplify the way people search online. This new Google algorithm update is designed to understand the comparisons implicit in search queries (the example Google gave in the keynote is how to prepare for a hike in two different mountains) and provide the most appropriate answers. 

What is Google MUM for? 

Google MUM helps solve a common challenge that search engine users face: “having to type a lot of queries and do a lot of searches to get the answers you need.” 

As Senior Vice – President Prabhakar Raghavan noted, Google’s mission is to “make information more accessible and useful to everyone,” and advances in artificial intelligence “push the boundaries of what Google products can do.” In the past two decades, our goal has been “not only to better understand information on the Internet but also to better understand the world, because when we understand information, we can make it more useful.  ” SOURCE

The one constant thing in marketing online, is that something is always changing.  If like me, you hadn’t heard about this yet,  I highly recommend you read the rest of the article quoted above. It’s pretty informative. 

Leave me a comment below if you already knew about Google Mum. 

Regina Floyd

Have questions? Reach out and contact me!  

Regina Floyd
Digital Marketing Consultant
808 400 1460 
Facebook: @SimpleOBD

Need some help with your marketing needs? Book at time to chat! 

5 Useful Hacks For Building An Email List

Building A Local Email List

Email List Building

99% of consumers check their email every day!…

80% of retail professionals indicate that email marketing is their greatest driver of customer retention…

87% of marketers use email campaigns to nurture their audiences…

List-building gets a lot of attention – and that should not be any surprise. It probably sounds like a lot of work to build an email list!

 Building A Local Email List

It can be exhausting to think about adding another chore to your never-ending to-do list when you’re already wearing multiple hats every day in your business!

Guess what?

Good News: It doesn’t have to be difficult to build a list.

Building a Local Email List

Email List: Useful Hacks

The Following are some quick and easy hacks to try.

  1. If you have a storefront, train your cashiers to ask for email addresses during checkout. This is such an easy method it’s surprising when a business doesn’t use this simple method.  Let customers know they’ll get early access to sales or special coupon codes if they subscribe.
  2. Post about your list on social media and include a link to your opt-in form. This is a great tip if your social media following is outstepping your subscribers. It only takes a minute to do and your business can build an email list very quickly this way.
  3. If you have email addresses that you’ve collected from your loyalty program or other sources, you should add them to your main email list! Provided that you include an opt-out option at the bottom of the email, it shouldn’t be a problem.
  4. Partner with other local businesses and see if they are willing to plug you in to their email list to help you attract more customers – and vice versa of course!
  5. Put opt-in forms on every page of your website(s), including your home page. You may want to experiment with static opt-in forms on the margin of the page as well as pop-ups and light boxes to see what gets the biggest response.

Building a Local Email List

BONUS TIP: Email List

In an email series, I like to add an enticing ‘P.S.’ at the bottom to text my next email and build anticipation.

The bottom line is that email marketing has one of the highest ROIs of any marketing technique and I recommend it to all of my clients. These local email marketing tips here will help you build a robust list, create content your subscribers will love, and grow your business!

Regina Floyd

I hope you found these tips helpful. If you have questions, contact me   Be sure to stop by Facebook and follow my page: @SimpleOBD

Regina L Floyd
Online Business Development LLC

Have You Seen Our Google My Business Free Video Course

4 Tips For Creating Content For Business

4 Tips Creating Local Content For Your Business

Creating content is critical for local businesses so it’s always a good time to focus on content creation for your business.


That means more than simply putting your local keywords into general content. You’ll need to show casual visitors to your site that you are a part of your local community!

content creation for business

The following are some points to get you started…

Creating Content for Business About Local Events In Your Area


Every community, from small rural towns to huge cities, have local events that are a big deal to the community!


As a business owner, you should be aware of these events and find a way to write and create content about these events and tie them back into your business!


An easy way to do that if you’re planning to attend the local event or street fair is to sponsor a booth. Local charity events and holiday celebrations offer the opportunity for you to talk about your community and why you love it!


Talk about Local News

Did your local little league team make the playoffs? Did a high school student win a contest? Is there a new business coming to town? These are all great ideas for creating content for your business purposes. 


Any of these things could be turned into blog posts and they’re especially effective if you can find an organic way to relate the story to your business.


Develop Case Studies That Are Relevant To Local Prospects

Your business may serve a variety of neighborhoods or more than one city in your area. If that’s the case, it’s your opportunity to show that you care about all the cities in your service area.


One way to do that is to develop ‘case studies’ that demonstrate your knowledge of the area and any special circumstances that might be unique to where you are.


For example, a Kaua’i landscaper might talk about the risk of weather changes or how to get rid of certain pests.

content creation for business

Find out what your audience is interested in and then write about it

Of course, you don’t want to stray too far from your business, but there is nothing wrong with getting excited about the things your audience cares about. Creating content that appeals to your audience can be beneficial. 


For example, you might write about an upcoming holiday or the year’s first big storm, or something else that appeals to your audience.


A great way to get ideas for creating content for local business is to stay plugged in to your local community online. Many communities have Facebook groups you can join for example.


You might follow your local Chamber of Commerce on Facebook or subscribe to your local paper and stop into your local library to see what new flyers have been added to the bulletin board.


The key is to make creating content relevant to your business and to your target audience. You can still share general content too, but local content creation is a must if you want your business to grow!

content creation for business

Regina Floyd

I hope you’ve enjoyed these tips about creating content for your business. If you have questions, feel free to reach out and contact us.
808 400 1460