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How To Reach More People With Social Media Marketing

Would you like to know How to Reach More People with social media marketing?  It really isn’t rocket science so here are some very basic, simple tips to help you shine.

social media marketing tips for business

Having a successful business online can be challenging. It can be hard to attract, and reach more people who want to buy your products or services, so you have to go and find them. Marketing with social media can be a great way to do this. The trick is to stand out from the rest.  Here are some effective social media tips that will help make you a success online.

  1. Update your company’s Facebook profile regularly. Set a time schedule aside every day to keep your company’s information up to date. This should be the time when you share exciting news, answer questions, or post giveaways. Don’t leave your customer base hanging by not posting at regular intervals on your page. There really is no excuse to not have something posting on your page. You can even pick 1 day a week to schedule posts each day and then add spur of the moment stuff as you are going along. No Excuses!
  2.  Serve up a lot of great content when you are setting up your Facebook page. There is nothing worse for a consumer than going to a business page you are interested in and finding almost no useful information. Take the time to answer any questions they may have ahead of time with the content you put on your page.  Share helpful tips and how-to with them. Even something as simple as a great recipe on your page can go a long way.
  3. Link your social media sites together. Have links from each site you maintain to all the others as well. This way if a person who follows you on Instagram also has a Facebook page, they can find it and see you on both platforms. You can increase the amount of followers you have dramatically. It really helps if you can have the same name on several platforms.
  4. If you are using your social media to advertise an existing business, especially one that is based online, make sure you include the link to your website. It is astonishing how many people don’t include a link to their own site. Getting those who find you to click over to your site is a great way to introduce them to all you have to offer.
  5. Link your business page to your personal profile and keep them separate.  I am shocked at how many people who own businesses don’t actually link their business page to their profile. When you make friends and want to connect on social media, your links on your profile are the first thing they see. Don’t be a secret agent for your business. You really can reach more people with this one tip alone. 
  6. Keep your eyes on the prize when it comes to social media marketing. Don’t make your business page about yourself. Keep the focus on your company, your product or your services. Keep your personal updates and information on your own personal page and make sure to keep the two separate. Also consider posting 80/20 – 80% value content and only 20% sales pitch and buy stuff posts.
  7. Learn to make fun headlines for your social media blogs. Headlines are like the front of your business. You can come across boring and run down, or new and exciting. Think of interesting ways to lure people into your blog. Don’t be afraid to experiment with the headlines on your page.
  8. Try making some lists for your social media blog. When you are trying to attract visits to your blog, you need information that can be taken in quickly by readers. The best way to do this is to compile lists that show things like the 10 best places to visit or 10 songs that make you move.
  9. Maintain a positive perspective regardless of what others post on your page when using social media marketing. Being positive is essential to making your customers feel good when they visit your page. If they feel good, they are more likely to share your page or revisit to see what deals or promotions you may have running. This is how you get more people to help you reach more people. Positive, uplifting content is going to help you reach more people 100% more than negative content. 

I truly hope you found these tips helpful to make your business stand out on the internet. It will be much easier to get people to visit your website once you start putting these social media marketing tips in place. Once you see results, you’ll be even more motivated to stick with this great way of marketing.

If at any time you need some help or guidance in your Social Media Marketing, just reach out and contact us for a free consultation. We also have a variety of services to meet your online marketing needs

Regina L Floyd Local growth expert

Regina L Floyd
Local Growth Consultant
808 400 1460
Regina@SimpleOBD.com

Follow Us On Facebook! @SimpleOBD

What Can Online Marketing Do For Business?

Does Online Marketing Really Work for Business?   I believe it does.  When you get it going and are doing it right, there is no better way of reaching a large market of consumers than online marketing. Any method of marketing done well can be successful but finding something that is able to reach so many people yet be so cost effective is going to be a near impossible task. The problem is finding the best ways to do it.

Online Marketing For Business

 

So, what can online marketing do for you and your business?

Done correctly, it can help you get you more exposure, get you more credibility, get you more customers and, ultimately, increase sales.

Online marketing is more than just putting up a website and hoping for people to come and look at it. If you build it, you have to tell people about it so driving some traffic to your site is going to be key to your success.

But wait, there’s more… 

Search  Engines:

You also have to figure where your market goes for information about your product or service. Then, get yourself there in front of them.  One of the primary ways of getting traffic to your website is going to be traffic from search engines. You have to figure out what search engines like and try to do things that will get you ranked well. Ranking just means you show up higher in results because what you offer is exactly what people search for.

HOW?  You do this by writing articles on a blog or writing articles for article directories that point people to your site. It can be through YouTube videos, Facebook and Instagram posts, replies on forums, etc. There are a variety of ways to get exposure and traffic, it just takes time and come creativity.

Affiliate Marketing:

Another strategy to increase traffic to your business is by using affiliate marketing. This can be done in many ways but essentially, you find people willing to market your products or services for you. Obviously, this is going to depend on what you offer.

Typically, these people( affiliate marketers) have a good bit of knowledge about online marketing, have experience, and can be very effective to helping get more eyes on what you offer. You will have to pay these online marketing people commission on each sale.  Or, even pay for leads that they provide you by promoting your products and or services.  What they do is go find the people who want what you have and they let them know about what you are offering and provide a way to get them to you (a link). They are basically a doorway to your business.

Content Marketing

Online marketing for business with content can help you gain credibility as well. By writing articles, creating blog posts, and even making videos that you post on your website and social channels, you will be setting yourself up as an authority. The key here is to provide your audience with top quality content that shows them you know what you are talking about.

Through the blogs, articles, and YouTube videos you create, you have the opportunity to truly connect with people and you really can get that connection. The more credible you are in the eyes of your audience, the more traffic you will have to your website.  The more people going to your website, and clicking causes your website to climb the search engine rankings which means even more potential customers.  Basically, when search engines see more people coming to see what you offer, it realizes what you offer needs to be seen by people searching for it and you begin to show up even more.

There is more to it than just this aspect, but it is a GREAT start!

Online marketing for business done correctly can set things in motion for your business. If you have a product or service that you have created and/or want to offer to the public, taking advantage of online marketing can bring huge success.

There are many different aspects to marketing online. 

1. You can get started with a good quality website. 
2. Set up some free social media pages.
3. Be consistent with your posting on social media.
4. Know your audience 
5. Provide content that is of value to them.
6. Stay engaged by being social on social platforms. 

If you’d like to chat about anything mentioned here, need some help with your marketing, contact us today for a free consultation.  We have several services designed to customize your marketing needs to fit your business

To Your Success

Regina L Floyd Local growth expert

Regina L Floyd
Local Growth Consultant
808 400 1460
Regina@SimpleOBD.com

Follow Us On Facebook!

Will Internet Marketing Work For Your Business?

Will internet marketing work for your business is an extremely difficult question to answer because there are so many variables and complex factors involved in anyone’s business.  No two businesses are alike, even if similar.

Internet Marketing

For example, there may be specific strategies you use in your Internet marketing campaigns as well as a variety ways you might execute these strategies. These two things alone can determine whether or not Internet marketing will work for your business.

Additionally, you have to factor in the likelihood of your particular target audience using the Internet and responding to your specific marketing efforts. This article will outline the potential you might have in an Internet marketing campaign and hopefully answer the question: “Will Internet Marketing Work For Your Business?

Internet Marketing & Your Target Audience: 

Before you decide to embark on an Internet marketing campaign for your specific business, you must consider your target audience. Not everyone on the the internet is looking for the product and/or service you provide.  

Internet use is global but there is no guarantee that the members of your target audience use the Internet to research or purchase the products or services you sell.  This is a significant factor in your success online because why invest a great deal of time, effort and money into Internet marketing when your target audience is not likely to respond to these efforts because they aren’t even online. 

Internet Marketing & Market Research

Conducting some market research before launching a marketing campaign can do a great deal to help you determine whether or not you should invest in an Internet marketing campaign for your business. This step is crucial because it will give you an idea of whether or not you should even begin marketing your business on the Internet.

Market research will help you to discover who your ideal customers are, where they hang out online or in-person and how and why they make purchasing decisions. Armed with this information, you can get in front of your ideal audience in the right place at the right time, thus grabbing their attention and motivating buying behavior. (source)

You can do much of this research yourself. It may be time consuming, but it can be done.  You can also consider hiring a firm specializing in market research because they can conduct this research quickly and efficiently and will likely gain a great deal of valuable information as a result of their research efforts.

If they determine your business can benefit from an Internet marketing campaign, it is time to start thinking about how you want to advertise your business online.

Internet Marketing Strategies

When it comes to marketing your business online, seeking the help of professionals can be an extremely worthwhile investment when it comes to deciding what marketing strategies to use. If you do not have a lot of experience in the industry of Internet marketing, hiring a firm with a great deal of experience can be very helpful. You can do this yourself, but a marketing agency can consult with you to determine which marketing strategies will be most effective, designing advertisements for your campaign, helping you to orchestrate your Internet marketing campaign and evaluating the results of marketing efforts to determine which strategies are working and which are not.  

You may be asking yourself what’s so complicated about marketing online?  One answer that comes to my mind right away, is demographics of your target market and where they hang out. For example,  If you are marketing to millennial generation, then posting on Facebook as a marketing strategy likely won’t work.  Do you know where this demographic spends most of their time? 

Internet Marketing: The Sky Is The Limit

The potential for business success with an effective Internet marketing campaign is virtually limitless. The success you enjoy is only limited by your ability to promote your products and services and execute effective marketing strategies. Some of the marketing strategies you might want to use may include optimizing your website for relevant search terms, placing links to your website strategically on the Internet, writing and publishing e-newsletters and utilizing affiliates to promote your website. There are so many ways to get in front or you specific audience. 

Search engine optimization (SEO) is one important aspect of an Internet marketing campaign. SEO is so important because it dictates the ranking of your website on popular search engines. Internet users are highly valued by Search Engines and ranking results are important because when was the last time you went to page 2 or 3 in Google to find what you were looking for?  

Users are not likely to seek out websites which do not rank well with search engines.  High ranking websites can enjoy a great deal of increased website traffic as a result of ranking well with search engines.   Although Search Engine is important, don’t let anyone tell you your business wont succeed without spending $1000’s of dollars on SEO. This is NOT true.  The key is to provide quality content that is applicable to your audience. 

Inbound links to your website are also important in Internet marketing. Inbound links are links on other websites which direct users to your website. Many search engines factor inbound links into their ranking algorithms which means inbound links can result in higher search engines rankings. Also, these links can be used directly by website users to access your website. This means you can gain traffic directly from these links. Did you know that social media platforms you use can count as inbound links if you are sending people back to your business hub: your website. 

Affiliate Marketing: 

Another successful Internet marketing campaign is utilized affiliate marketing. Affiliates are essentially website owners who place a banner ad on their website to direct traffic to your website. Typically, affiliates are only compensated when the advertisement on their website produces gets the users to click through the advertisement, resulting in a sale or resulting in another action such as filling out a survey or registering with your website. Affiliate marketing can not only be highly effective but it is also cost effective because you only pay the affiliates when they produce results.

Something as simple as mentioning an Amazon product can be a very effective way to use affiliate marketing in your internet marketing strategies. 

In concluding, your business can benefit in many ways with an internet marketing campaign targeted specifically at the people who want what you offer.  When you know where to find them, how to reach them, and how to engage with them providing value, Internet marketing will work for your business. 

The following is a book you might consider if you want to tackle this strategy yourself

digital marketing strategy

Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.

Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. 

Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include practical implementation guides spanning SEO, paid-search, email, lead-generation and more, as well as group activities, which will be regularly updated to equip readers as digital marketing continues to evolve.

If you aren’t sure where to start, or how to begin, Contact Us. We’d be happy to offer a free consultation to help you get clarity before you end up spending $1000’s for nothing. 

To Your Success,

Regina L Floyd Local growth expert

Regina Floyd
Regina@Simpleobd.com
808 400 -1460

 

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