Simple Online Business Development

How to Turn Fans into Brand Ambassadors

brand ambassadors

Did You Know Brand Ambassadors are important to your business? 

The truth is, highly engaged customers buy 90% more often and 60% more per transaction and that 77% of consumers are more likely to buy a new product when learning about it from friends and family?

brand ambassadors

In a perfect world, everyone who buys your products would talk about them to everyone they meet and be your best brand ambassadors for your business.

The reality is, we don’t live in a perfect world. And while some of your customers might be raving fans, others might need a little bit of coaxing and nurturing to get to brand ambassador status.

The good news?

In just four easy steps, you can turn customers into enthusiastic brand ambassadors for your business today. 

  1. Model The Behavior You Want To See

For example, you can do things like creating branded hashtags and use them in your social media posts. Another option is to seek out some influencers and have them post images of themselves with your products using your branded hashtags. People who follow your brand on social media will see the posts and hashtags and you increase the likelihood of growing some brand ambassadors.

  1. Request The Behavior You Want

After modeling the behavior you want, the next step is to ask your followers to do the thing that you’ve modeled for them. For example, if you wanted customers to post pictures of themselves using your product, you could ask them to post them with a special, branded, hashtag.

  1. Incentivize Your Fans

Some people share photos of themselves simply because you asked. But, many more people will do it if you give them a reason to do it. Running a contest where you’ve away a product (or a year’s supply of a product) is a great way to create new brand ambassadors. If you choose to do a contest, make sure to post a clear set of rules for entry!

Brand Ambassadors

  1. Deliver Rewards

Contest Winners will get a reward, but you should also reward others who enter with some recognition and love. This is another great way to create brand ambassadors.  Liking their posts, commenting on them, or even sharing them with your followers can make your fans feel special and appreciated.

Brand ambassadors are more than just enthusiastic fans. When brand ambassadorship is at its best, customers identify heavily with the brands they love!

brand ambassadors

Not Sure Where To Start?

Try asking on social media! Your fans who are already engaged will be eager to tell you what they want – and you can use their advice as guidance to get things started. 

Sooner than you know, you’ll have an army of brand ambassadors happily helping you promote and grow your business. 

Leave us a comment if you have some other ideas you’d like to share with other. You can also contact us with any questions you may have. 

Regina Floyd

To Your Success, 

Regina
Digital Marketing Consultant
Regina@Simpleobd.com
808 400-1460
FB @SimpleOBD
IG @SimpleOBD

Google knows that “Mum” knows best!

Google Mum

 Google Mum Knows Best!

Have you heard about Google Mum already?  I just found out about it and thought I’d share what I found when I did a quick search about it. 

The following is a snippet of a great article that explains exactly what Google Mum is about. Take a minute to read it when you can. Instead of rewriting the whole thing, I figured I’d just share a snippet and link you to the original 

What Is Google MUM? 

Google’s Multitask Unified Model (MUM) is a new technology used to answer complex questions that do not have a direct answer. Google MUM is an artificial intelligence tool designed to simplify the way people search online. This new Google algorithm update is designed to understand the comparisons implicit in search queries (the example Google gave in the keynote is how to prepare for a hike in two different mountains) and provide the most appropriate answers. 

What is Google MUM for? 

Google MUM helps solve a common challenge that search engine users face: “having to type a lot of queries and do a lot of searches to get the answers you need.” 

As Senior Vice – President Prabhakar Raghavan noted, Google’s mission is to “make information more accessible and useful to everyone,” and advances in artificial intelligence “push the boundaries of what Google products can do.” In the past two decades, our goal has been “not only to better understand information on the Internet but also to better understand the world, because when we understand information, we can make it more useful.  ” SOURCE

The one constant thing in marketing online, is that something is always changing.  If like me, you hadn’t heard about this yet,  I highly recommend you read the rest of the article quoted above. It’s pretty informative. 

Leave me a comment below if you already knew about Google Mum. 

Regina Floyd

Have questions? Reach out and contact me!  

Regina Floyd
Digital Marketing Consultant
808 400 1460
Regina@Simpleobd.com 
Facebook: @SimpleOBD

Need some help with your marketing needs? Book at time to chat! 

5 Useful Hacks For Building An Email List

Building A Local Email List

Email List Building

99% of consumers check their email every day!…

80% of retail professionals indicate that email marketing is their greatest driver of customer retention…

87% of marketers use email campaigns to nurture their audiences…

List-building gets a lot of attention – and that should not be any surprise. It probably sounds like a lot of work to build an email list!

 Building A Local Email List

It can be exhausting to think about adding another chore to your never-ending to-do list when you’re already wearing multiple hats every day in your business!

Guess what?

Good News: It doesn’t have to be difficult to build a list.

Building a Local Email List

Email List: Useful Hacks

The Following are some quick and easy hacks to try.

  1. If you have a storefront, train your cashiers to ask for email addresses during checkout. This is such an easy method it’s surprising when a business doesn’t use this simple method.  Let customers know they’ll get early access to sales or special coupon codes if they subscribe.
  2. Post about your list on social media and include a link to your opt-in form. This is a great tip if your social media following is outstepping your subscribers. It only takes a minute to do and your business can build an email list very quickly this way.
  3. If you have email addresses that you’ve collected from your loyalty program or other sources, you should add them to your main email list! Provided that you include an opt-out option at the bottom of the email, it shouldn’t be a problem.
  4. Partner with other local businesses and see if they are willing to plug you in to their email list to help you attract more customers – and vice versa of course!
  5. Put opt-in forms on every page of your website(s), including your home page. You may want to experiment with static opt-in forms on the margin of the page as well as pop-ups and light boxes to see what gets the biggest response.

Building a Local Email List

BONUS TIP: Email List

In an email series, I like to add an enticing ‘P.S.’ at the bottom to text my next email and build anticipation.

The bottom line is that email marketing has one of the highest ROIs of any marketing technique and I recommend it to all of my clients. These local email marketing tips here will help you build a robust list, create content your subscribers will love, and grow your business!

Regina Floyd

I hope you found these tips helpful. If you have questions, contact me   Be sure to stop by Facebook and follow my page: @SimpleOBD

Regina L Floyd
Online Business Development LLC
Regina@SimpleOBD.com

Have You Seen Our Google My Business Free Video Course

4 Tips For Creating Content For Business

4 Tips Creating Local Content For Your Business

Creating content is critical for local business so it’s always a good time to focus on content creation for your business. That means more than simply putting your local keywords into general content. You’ll need to show casual visitors to your site that you are a part of your local community!

content creation for business

The following are some points to get you started…

Creating Content for Business About Local Events In Your Area

Every community, from small rural towns to huge cities, have local events that are a big deal to the community!

As a business owner, you should be aware of these events and find a way to write and create content about these events and tie them back into your business!

An easy way to do that if you’re planning to attend the local event or street fair is to sponsor a booth. Local charity events and holiday celebrations offer the opportunity for you to talk about your community and why you love it!

Talk about Local News

Did your local little league team make the playoffs? Did a high school student win a contest? Is there a new business coming to town? These are all great ideas for creating content for your business purposes. 

Any of these things could be turned into blog posts and they’re especially effective if you can find an organic way to relate the story to your business.

Develop Case Studies That Are Relevant To Local Prospects

Your business may serve a variety of neighborhoods or more than one city in your area. If that’s the case, it’s your opportunity to show that you care about all the cities in your service area.

One way to do that is to develop ‘case studies’ that demonstrate your knowledge of the area and any special circumstances that might be unique to where you are.

For example, a Kaua’i landscaper might talk about the risk of weather changes or how to get rid of certain pests.

content creation for business

Find out what your audience is interested in and then write about it

Of course, you don’t want to stray too far from your business, but there is nothing wrong with getting excited about the things your audience cares about. Creating content that appeals to your audience can be beneficial. 

For example, you might write about an upcoming holiday or the year’s first big storm, or something else that appeals to your audience.

A great way to get ideas for creating content for local business is to stay plugged in to your local community online. Many communities have Facebook groups you can join for example.

You might follow your local Chamber of Commerce on Facebook or subscribe to your local paper and stop into your local library to see what new flyers have been added to the bulletin board.

The key is to make creating content relevant to your business and to your target audience. You can still share general content too, but local content creation is a must if you want your business to grow!

content creation for business

Regina Floyd

I hope you’ve enjoyed these tips about creating content for your business. If you have questions, feel free to reach out and contact us. 

Regina@SimpleOBD.com
808 400 1460 

SEO Discovery Page

Businesses listed on the first page of Google receive almost 95% of web traffic.

67% of that traffic goes to the top 5 listings

This means if your business isn’t listed in those results, you’re practically invisible to online customers looking to purchase your services or products.

We can help.

Optimizing your business for better online presence is what SEO (search engine optimization) is all about.

It’s important to realize SEO is a LONG-TERM strategy. Results can take 6 months or more depending on competiveness of your business type and market.

Our services deliver the best results for businesses that already

1. Have active and healthy interaction in their area.

2. Have a consistent flow of leads and customers.

3. Have a good reputation and solid service or product.

If your business meets the above items, please fill out the short form below. The answers you provide give us what we need to design a plan that will deliver maximum results for your business.

IMPORTANT: We only work with a small number of SEO clients to ensure our complete focus to detail and achieving results for our clients. So, fill out the short form below now


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