Why Hire A Social Media Manager For Your Business?
If you are in business in this day and time, there are several ways to answer the question "why hire social media manager?" First and foremost, your business MUST have a presence on social media.
That being said, being a business owner comes with many challenges and MANY varying responsibilities. Making Facebook posts, writing tweets and posting photos to Instagram isn’t high on your priority list. You just do NOT have the time!
And that’s okay
That's the point of this article. I could end here because that is a key reason why you hire a social media manager. Simply put, with the help of a seasoned social media manager, you can strengthen your business’s online presence and not have to do it all yourself.
Why Hire a Social Media Manager?
A social media manager can be a priceless addition to your business’s marketing team. No matter the size of your business, having a social media marketer can improve your business in a variety of different ways.
While it is ok to use an existing employee to post on your social media channels, you really are better off hiring a social media expert to manage these tasks.
Rather than just posting randomly whenever they get around to it, a hired social media manager can create a strategic plan to help your business get the most out of your social presence and help your business grow.
Ever been searching around online and you came across a promising company page only to find that their page hasn’t been updated in ages. It's like they just stopped existing.
A social media manager makes it their main priority to post consistently on each platform. They’ll also know what type of content will be best received on each platform.
Posting consistently is critical because it will help you build your social media following.
Here's a statistic for you.
Google+ users who posted consistently and then decreased their frequency saw their traffic drop up to 50%.
If that doesn't convince you to be consistent, nothing will!
Latest Marketing Strategies
Do you, as a business owner, have time to stay on top of all the latest marketing trends?
It’s hard to ignore the impact that social media marketing has had on the business world of today.
As more consumers consider interacting with their favorite brands to be an essential part of the consumer/company relationship, having a social media presence has become a crucial element of being competitive(source)
A Social Media Manager knows the trends, and watches for changes in trends and adjusts accordingly.
More Than Just Posting - Social Media is more than just posting a picture of the last thing you ate. There is an intelligence to what is posted, a strategy.
Many business owners underestimate the value of Social Media and often overlook the role of a social media manager and they just delegate the job to other employees possibly less suited for the job.
Is your employee going to know and understand the value of networking and sharing posts of others in order to get in front of new networks of people?
Time Consuming - It just takes a lot of time if done well.Social media is time-consuming.
No matter if you’re winding down by browsing Instagram, or staying ahead of the latest Twitter hashtag, if you can’t spend the time on your pages, it’s a good idea to hire someone whose job is dedicated to social media. (source)
What Can You Do Next? Hire A Social Media Manager
If you'd like to find out what it might cost you to hire a Social Media Manager, Contact us today.
We offer a 30 minute consultation to find out what your needs are.
Even better, we are giving away a Free Facebook Page Makeover + 1 Week Of Page Marketing so you can see the value and answer that question: "Why hire a social media manager?"
We are certain after a week of seeing what we do for you, it will no longer be a question.
To Your Success,