Video Marketing With YouTube
Video marketing is taking off as one of the most important and one of the most effective methods of online promotion. If you know how to use this strategy effectively.
Not only is your audience on YouTube, but as the internet’s second largest search engine, it can help improve your SEO and overall brand presence. YouTube allows marketers to present content in a unique way that is easy for viewers to consume and share.
We understand that YouTube marketing can be an intimidating tool for brands. That is why we’ve created a complete guide for YouTube pros and newcomers alike. Here we will walk through each step: from how to create a YouTube channel and optimize videos for SEO to how to run a YouTube advertising campaign and interpret video analytics.
We all know video marketing is here to stay; it is no longer something marketers are playing with to see if it really generates interest and leads. Video has proven time and again to be the most effective marketing medium, and that is why video marketing spending is on the rise.
If you are not using video marketing in your overall marketing strategy, you really are leaving money on the table.
Is Video Marketing Complicated?
No. It really is not. If you can video record someone (you) using something (phone, video, camera) and can post it somehwere (social media, website, youtube) then you have video marketing down.
Many people are uploading videos to facebook, using Facebook lives, and even doing ads with video. This is all good, but be sure you don8217;t discount or ignore Youtube. Can not tell you how many business owners I speak with and they do not have a Youtube account. It is free so why would you not have one.
The fact is, YouTube is the second biggest search engine, next to Google. Yet in a recent study, 87% of marketers said they planned on placing video ads on Facebook, compared with 81.5% on YouTube. Do not make the mistake of valuing one over the other, even with fancy numbers like Facebook’s 4 billion video views: after all, Facebook videos autoplay, so any view that lasts at least 3 seconds is counted as a full view. 4 billion is an impressive number no matter how you look at it, but keep the whole story in mind. (source)
You should not be. If you are not sure how to get started with video marketing with Youtube, we would be happy to help with that. We are offering two video marketing options and we will post them on your Youtube account. (or create an account if you do not have one yet)
Have questions, Contact us and we will be happy to get you started.