Getting more customers and video marketing play a huge role together in effectively marketing online these days. Small business owners without a large advertising budget might realize it's the best place to start.
There are MANY reasons why marketing with video works. Here's one.
3. Video Builds Trust
Trust is the foundation of conversions and sales. But building trust should be a goal on its own.
The whole concept of content marketing is based on trust and creating long-term relationships.
Stop selling and let the people come to you by providing them interesting and useful information. I couldn’t have said it better than Mark Schaefer, the Executive Director of Schaefer Marketing Solutions:
The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.
Video does it all. Video content is likely to engage us and ignite emotions.
And when we talk about elite people in the audience, YouTubers have become the most powerful social media figure to promote your brand.
So, if you are serious about content marketing, you must be serious about video, too.
Promotional videos can foster trust as well.
Some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating.
But effective marketing videos present your products in a conversational form. That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online.
You can refer to the original article to see all 8 Reasons you should be using video in your marketing.
Not sure where to start, Contact Us, we'd be happy to see where video fits into what you are doing for your business
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Topic: Get More Customers