How Amazon Steers Shoppers to Its Own Products
Amazon understands the power of a customer review and it knows how to use that information.
We may begin to see some really interesting customer reviews if what’s shared in this article is true.
The company now has roughly 100 private label brands for sale, but few of those are sold under the Amazon brand.
And while traditional retailers can readily scan their sales data and understand what size shirts and colors sell and which ones don’t, Amazon has hundreds of reviews of competitors’ products on its website, providing customer feedback on how the shirt looked after five washes or how it fit different body types.
“Amazon can analyze those reviews and figure out why customers were dissatisfied with a certain product,” said Cooper Smith, an analyst at research firm Gartner L2. “Amazon can then turn around and create a private label for a similar product but improve upon it based on what customers say.”
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