Could 3 local marketing stats really have a significant meaning for your business? Read on
Have you been thinking about focusing more of your time marketing efforts on local search but not sure if it’s worth the time and effort? Many consumers have been searching for information using the internet for well over a decade and search engines have revolutionized the way we handle just about every aspect of our life. Over the years, location-based searching has been steadily growing as well.
What is Location-Based Search in Local Marketing?
Location-based searching is the practice of searching for a product, service, or business based on location. Together with the fact that mobile usage has grown exponentially in recent years, you can only imagine how local searches by consumers has increased.
Local and mobile consumer buying habits have made significant impacts on the marketing world and as time goes on, they are becoming more popular. The following are statistics you must know about when it comes to the success of your business.
1. Most Local Consumers Prefer Ads With Local Information
Google actually put out a survey about local search behavior and the results showed over 60% of consumers want ads to be customized based upon their location. Another 61% prefer ads that are customized to their exact location, while 67% want them to be customized to include at least their zip code and city.
So what does this mean for you and your business? It means you must ensure that the ads you place are extremely targeted and using location extensions.
2. Almost 70% Of Consumers Will Use “Call” Or “Get Directions”
So how important is it to list your business phone number and address? We are about to clear this up. With the increasing amount of smartphone users using the “call” and “get directions” feature on Google, your business is seriously missing out if your Google My Business business details are not included. Be sure to double check your listings to make sure your address and phone number are correct. You also want to be sure to claim and optimize your listing for even better results.
3. Mobile Searches Lead to Action FAST
Did you know that 70% of searches on mobile devices are actually followed up with an action within one hour. Even more significant, 50% of consumers who perform a local business search on their smartphone or tablet, visit the company’s store within one day of that search.
Bottom line: not only are potential customers carrying out more local searches, they’re also following up on their search and going to the store they find in search.
You know what this means don’t you? If your business wants to connect with SERIOUS potential buyers, your local listing has to be complete and optimized, and ready to give these consumers the information they are searching for. In other words, make it easy for them to buy from you.
As you can see from the information shared above, in the last few years, local search has become extremely popular. Local search is bringing in a lot more local consumers, not only to your business website, but to local business stores and locations. If you’re looking to attract more new customers, increase website traffic, and boost profits and revenue, then your first order of business for your business is making sure you are optimized in local search.
If you have questions about what you ‘ve read here, be sure to reach out to us and Contact Us.
We offer a variety of services to help you not only maximize your Local Search, we can help you get more new customers and reach out to existing customers too!